7 Things to Consider Before Buying Disability Insurance
Mon, 20 May 2013 16:30:00 -0500
Consider these essential details when deciding between disability insurance policies.
Mobile Apps to Make Business Travel Easier
Mon, 20 May 2013 15:30:00 -0500
Use these mobile tools to find parking faster, navigate smarter and even locate more desirable airplane seats.
Lonely Entrepreneur? How to Build a Support System (Video)
Starting a business can be an isolating experience. But there are a few ways to surround yourself with good people.
In Yahoo Deal, Tumblr Becomes the Next $1 Billion Startup
Mon, 20 May 2013 15:24:00 -0500
The blogging platform's 26-year-old founder, David Karp, will stay on as chief executive.
How to Recruit a Top-Notch Recruiter
Mon, 20 May 2013 15:00:00 -0500
For a growing company, asking a recruiter to help you fill key jobs can be ideal, but how do you know the recruiter 'gets' your company? Here's how to vet a recruiter.
7 Ways to Make Your Business Card Your Best Marketing Tool
Mon, 20 May 2013 14:00:00 -0500
If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
Accepting Bitcoin Payments: The Risks and Benefits
Mon, 20 May 2013 11:00:00 -0500
What business owners need to know about receiving the progressive digital currency.
The Experimental Nature of Zappos CEO Tony Hsieh
Mon, 20 May 2013 10:00:00 -0500
In the first of a four-part series, a look at how the serial entrepreneur is betting on startups to revitalize Las Vegas with his $350 million Downtown Project.
9 Leadership Traits of Successful Entrepreneurs
Sun, 19 May 2013 18:00:00 -0500
The most successful leaders know what they're good at and exploit it to the reach their fullest potential. Here's how to identify and reveal your hidden potential.
How Groupon Thinks It Can Become a $100 Billion Company
Sun, 19 May 2013 16:00:00 -0500
Instead of just pumping out daily deals, the company wants to become a mobile, local commerce powerhouse.
Tips for Overcoming Early HR Hurdles
Sat, 18 May 2013 18:00:00 -0500
Of all the struggles you'll face as an entrepreneur, hiring, training and managing employees is one of the biggest. Here are some tips for clearing your startup's way of HR obstacles.
10 Unique iPhone Accessories
Sat, 18 May 2013 16:00:00 -0500
These tools can enhance your mobile experience and make your iPhone more useful.
Google CEO Larry Page's Vocal Condition and Breaking the Silence About Illness
Sat, 18 May 2013 15:00:00 -0500
How business owners can keep a company moving forward, even when the boss is sick.
Behind the Scenes: What It's Really Like to Pitch for a Spot on 'Shark Tank'
Fri, 17 May 2013 22:25:00 -0500
Meet the entrepreneurs who lined up to pitch to casting directors of the ABC reality TV show.
Spreading the Love of Silicon Valley (Infographic)
Fri, 17 May 2013 19:31:00 -0500
Let's face it, Silicon Valley is still the mecca for startups, and every other city is playing catch up.
How One Young Entrepreneur's Quest to Encourage Women Engineers Led Her to GoldieBlox
Fri, 17 May 2013 19:00:00 -0500
Not happy about the dearth of women in engineering? Debbie Sterling thinks overly-girlie toys are to blame.
Google Glass Adds Facebook, Tumblr and 5 Other New Apps
Fri, 17 May 2013 18:35:08 -0500
Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
Congress to Google: Glass Privacy Issues Must Be Taken Seriously
Fri, 17 May 2013 16:30:00 -0500
In a letter to chief executive Larry Page, lawmakers demand answers on how the tech giant plans to protect citizens' private data.
Travel Lounges That Help You Make Over Your Layover
Fri, 17 May 2013 16:00:00 -0500
In a busy airport, independent lounges can give you the space you need to relax and get some work done. Some will even hand you a stiff drink.
Inspirational Advice From 10 Successful Leaders
Fri, 17 May 2013 15:00:00 -0500
We've combed through videos of best commencement speeches from Steve Jobs to Oprah Winfrey to find invaluable entrepreneurial advice.
Creating a Prototype Immediately and 4 More Business Tips From the Week
Fri, 17 May 2013 14:30:00 -0500
Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
Why Entrepreneurs Choose Freedom Over Money
Fri, 17 May 2013 14:00:00 -0500
Starting your own business often means thankless hours, measly pay and the stress of being at the helm. Yet entrepreneurs report greater job satisfaction than their employed counterparts. Here's why.
Startups Give Fashion a Tech Makeover (Video)
Fri, 17 May 2013 13:30:00 -0500
An app that helps you pick out high heels. An online service that sends you trendy socks. These tech startups aim to give the fashion industry a digital upgrade.
Your Obamacare Confusion Is an Insurance Broker's Opportunity
Fri, 17 May 2013 11:00:00 -0500
Health reform's complexities have spurred some brokers to re-boot their approach to clients.
Facebook Hits and Misses Since Its IPO
Fri, 17 May 2013 10:00:00 -0500
A year after its initial public offering, we look back at the social media giant's highs and lows as a public company.
5 Ways to Sneak Fitness Into Your Day
Thu, 16 May 2013 16:30:00 -0500
Don't have time to make it to the gym? Try these tips to incorporate physical activity into your workday.
Why Raising Capital Is a 4-Step Process
Thu, 16 May 2013 15:00:00 -0500
Seeking funding for your business shouldn't be a one-time endeavor. Here are four stages of business development that can serve as a road map for your funding strategy.
How to Make Sure There's a Market for Your Business Idea
Thu, 16 May 2013 14:30:00 -0500
No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.
Memorable Management Blunders From 'The Office'
Thu, 16 May 2013 14:00:00 -0500
To mark the series finale of the popular NBC sitcom, here's a look back at a few of Michael Scott's not-so-shining moments as a boss.
Ways to Crack Down on Cargo Theft
Thu, 16 May 2013 13:30:00 -0500
Answering these 8 simple questions can help keep your merchandise safe from theft in transit.
6 Ways Google Glass Can Supercharge Your Workflow
Thu, 16 May 2013 10:00:00 -0500
From eliminating web search to streamlining email, how Google's computerized glasses can improve your productivity.
Google Maps Is About to Get More Personal
Wed, 15 May 2013 21:42:00 -0500
In a major redesign, Google's popular tool will deliver maps that are tailored to a user's search history.
Google+ Gets a Major Makeover
Wed, 15 May 2013 21:17:00 -0500
At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.
3 Lessons for Seasoned Entrepreneurs From CNBC's 'Crowd Rules'
Wed, 15 May 2013 17:30:00 -0500
Even experienced business owners can fall into counterproductive habits. The premier episode of CNBC's new small business reality show aims to solve them.
10 Phrases You Should Never Say Out Loud
Wed, 15 May 2013 16:30:00 -0500
Avoid using jargon and dated sayings in your daily business communications.
NY Angels' Brian Cohen on How to Get 'Smart' Funding for Your Billion Dollar Idea
Wed, 15 May 2013 15:29:00 -0500
In his new book, angel investor Brian Cohen talks about the importance of getting smart money for your startup.
How Young Entrepreneurs Can Rein in Their 'Toxic' Emotions
Wed, 15 May 2013 15:00:00 -0500
When startup life gets tough, celebrity agent and psychology-book author Ken Lindner offers a few decisive tips for quelling your own killer emotions.
3 Ways to Find Your Next Brilliant Product Idea
Wed, 15 May 2013 14:30:00 -0500
How you can harness your best business ideas and bring them to life.
The Salary Dilemma: Should You Be Open About Employee Pay?
Wed, 15 May 2013 14:00:00 -0500
Deciding whether to be transparent about employee compensation can be tricky. But if your office gets talking, the choice is out of your hands. Here are three ways to handle the issue with care.
How to Learn 'Tech Speak' (Video)
Wed, 15 May 2013 13:30:00 -0500
Need to communicate with your developers? Expert Nelly Yusupova offers these three tips on how to become more tech literate.
Crowdfunding Goes Mainstream: Why Donald Trump and Google Are Supporting Grassroots Financing
Tue, 14 May 2013 22:05:00 -0500
Google and Donald Trump have invested big money in crowdfunding projects, RocketHub and A&E are teaming up, and new CNBC reality show 'Crowd Rules' premieres tonight.
Microsoft Integrates Outlook With Google Chat
Tue, 14 May 2013 20:20:00 -0500
Outlook users will now be able to use Google Talk without ever using Gmail.
BlackBerry to Bring Popular 'BBM' App to Android and iOS Devices
Tue, 14 May 2013 19:44:00 -0500
Starting this summer, non-BlackBerry smartphone users will be able to use the instant messaging tool.
Penguin 2.0: What to Expect From Google's Next Search Update
Tue, 14 May 2013 17:30:00 -0500
Three tips for how you can prepare your site for another big wave of changes to search.
How to Protect Your Business From Personal Legal Trouble
Tue, 14 May 2013 17:00:00 -0500
Without taking the proper steps to protect your company, you could be putting it at risk in the event of personal issues like a divorce or a car accident. Here are steps to help you plan ahead.
3 Ways to Use LinkedIn to Grow Your Startup
Tue, 14 May 2013 16:30:00 -0500
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
How to Think Like a Confident Leader
Tue, 14 May 2013 15:30:00 -0500
A vital step to success is believing in yourself. Here are three tips help you boost your confidence.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
Tue, 14 May 2013 15:16:00 -0500
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
How Entrepreneur Friendly are the Top 10 Startup Hubs?
Tue, 14 May 2013 15:00:00 -0500
Before you pack your bags and head off to Silicon Valley, check out how the top startup ecosystems rank when it comes to ease of starting a business.
I Screwed Up: How 3 Famed Entrepreneurs Learned From Failure
Barbara Corcoran, David Mintz and Fran Tarkenton reveal their biggest business mistakes and the lessons they learned.
Tech Startups That Are Strengthening Real-World Security
Tue, 14 May 2013 14:00:00 -0500
These can be dangerous times, but thanks to these innovative, crime-fighting companies, we all might be a little safer.
10 Questions to Ask Before Naming Your Business
Tue, 14 May 2013 13:52:00 -0500
A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.
Richard Branson on Parenting and Work-Life Balance
Mon, 13 May 2013 20:15:00 -0500
Running your own business and raising a family often go hand-in-hand, but finding a balance can be challenging. Virgin's CEO on how he managed to raise two kids while building a business.
Why Future Entrepreneurs Should Invest in College
Mon, 13 May 2013 18:00:00 -0500
It's a perennial question, but a tough one all the same. As early May marks the deadline for when many future young treps will need to decide if going to college is right for them, here are a few key considerations.
Why You Should Ditch Your 'Go Big or Go Home' Mentality
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
10 Habits College Entrepreneurs Should Forget at Graduation
Mon, 13 May 2013 17:30:00 -0500
While college taught you many lessons, here are a few you should make a point to leave on campus.
Fast-Growing Organic Food Startup Acquired by French Food-and-Beverage Giant
Mon, 13 May 2013 16:45:00 -0500
Paris-based Danone has purchased a majority stake in Happy Family -- a deal reportedly worth hundreds of millions of dollars.
How Men and Women Use Social Media Differently (Infographic)
Mon, 13 May 2013 14:30:00 -0500
When it comes to social media, men tend to spend more time on some sites, women on others.
Networking Fundamentals to Boost Your Bottom Line
Mon, 13 May 2013 14:00:00 -0500
Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
3 Things on a Growing Company's Checklist (Video)
Mon, 13 May 2013 13:30:00 -0500
Sure, it's easy to be loose with the rules as a startup. But once your company takes off, make sure you put these three practices in place.
U.S. Small Businesses Expect Improved Sales Prospects (Infographic)
Mon, 13 May 2013 13:02:00 -0500
A new survey shows that entrepreneurs in the U.S. are optimistic about domestic business growth.
Beyond Smartphones: Mobile Innovation That Could Change the Way You Do Business
Mon, 13 May 2013 11:00:00 -0500
A look at four types of devices that are pushing the boundaries of mobile capabilities.
A Chance to Win $50,000 and Mentorship From TOMS Founder Blake Mycoskie
Sun, 12 May 2013 19:02:00 -0500
GOOD and TOMS are teaming up to help one lucky social entrepreneur turn her dream into a reality.
Flowers or Gadgets: Which Is the Best Mother's Day Gift?
Sun, 12 May 2013 17:00:00 -0500
Some moms want roses. Other moms would prefer an iPad.
Mother-Daughter Business-Owners Share How to Balance Their Relationship and Company
Sun, 12 May 2013 15:00:00 -0500
In honor of Mother's Day, we spoke to a mother and daughter who are running a business together about how they maintain their both their personal and professional relationship.
The Bitcoin Buzz and How Young Entrepreneurs are Cashing In
Sat, 11 May 2013 20:01:00 -0500
Even with its roller-coaster volatility, young entrepreneurs are banking on the digital currency.
How Instagram's Co-Founder Spent His Year After Facebook's $1 Billion Acquisition
Sat, 11 May 2013 18:00:00 -0500
A look at Kevin Systrom's last 12 months -- by way of his Instagram photos.
When Employees Aren't Part of the 'Family' in Family Business
Sat, 11 May 2013 16:00:00 -0500
Your top employee may not be a member of your family, but is almost certainly a key to your company's success. Are you doing enough to keep him or her happy?
The Startup Money Hunt: When Entrepreneurs Bring In Investors (Infographic)
Fri, 10 May 2013 20:39:00 -0500
Entrepreneurs looking to grow quickly often exchange portions of their company for cash several times in their company's lifecycle. Here is a look at what that path can look like.
YouTube Creates Paid Subscription Service for Brands
Fri, 10 May 2013 18:00:00 -0500
Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
Unveiling Fashion's Latest Trend: Technology (Video)
Fri, 10 May 2013 16:33:00 -0500
The world's most glamorous industry is getting a digital overhaul as investors pour money into a wave of fashion-tech startups.
Accounting Apps for Your Number-Crunching Needs
Fri, 10 May 2013 16:30:00 -0500
Accounting is a painstaking, resource-intensive process for businesses of any size. Luckily, the choices for low-cost and flexible accounting software are greater than ever before.
From Renting Bedrooms on Airbnb to $1.5 Million in Venture Capital: Lessons in Resourceful Startup Funding
Fri, 10 May 2013 16:08:00 -0500
Tracy DiNunzio, the founder of online fashion marketplace Tradesy, shares her best advice for accessing startup funding when you are a statistical outlier.
4 Business-Naming Tips for Branding Success
Fri, 10 May 2013 15:31:00 -0500
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Trust Your 'Innate Wisdom' and 4 More Business Tips From the Week
Fri, 10 May 2013 15:15:00 -0500
Read the best tips of the week from Entrepreneur.com, from tapping into your innate wisdom to adapting to foreign customers.
5 Parenting Skills That Make You Better at Running a Business
Fri, 10 May 2013 15:00:00 -0500
Ahead of Mother's Day, lessons from managing a family that use can use to manage your employees.
Abercrombie & Fitch: Bad Business or Smart Targeting?
Fri, 10 May 2013 14:40:00 -0500
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
3 Simple and Creative Alternatives to Using PowerPoint for Presentations
Fri, 10 May 2013 14:30:00 -0500
Consider these options for making creative and inspiring presentations.
What You Can Learn From the Great Gatsby and 9 Other Fictional Entrepreneurs
Fri, 10 May 2013 13:00:00 -0500
From Jay Gatsby to J.C. Wiatt, we look at several of the most popular entrepreneurs from books, movies and TV shows.
A Rude Experience Inspires a 'Good' Brand
Fri, 10 May 2013 10:00:00 -0500
Kris Wittenberg vowed to put "Be Good to People" on a T-shirt after an unpleasant encounter. Five years later, she's ready to turn her sideline into a main event.
Obama Offers $200 Million Prize to Build 3 Manufacturing Innovation Hubs
Thu, 09 May 2013 19:20:00 -0500
The White House announced today that it will expand on its program to promote advanced manufacturing in the U.S., an effort to drive global competitiveness.
In Major Hiring Push, Web Hosting Powerhouse Go Daddy to Expand Its Services
Thu, 09 May 2013 17:45:00 -0500
A look at Go Daddy's plan for growth and new offerings in an effort to target small businesses.
Teaching Kids to Code With Youth Digital
Thu, 09 May 2013 17:32:00 -0500
With a heightened emphasis on learning to code, Youth Digital wants to help the next generation of young entrepreneurs succeed.
How to Amp Up Your Office Style on a Startup Budget
Thu, 09 May 2013 17:00:00 -0500
Even if your startup is the coolest in town, if it doesn't look the part, you may get misread or passed over. Consider these inexpensive, panache-boosting tips.
These 20 Teenagers Are Getting $100,000 Each to Drop Out of School and Become Entrepreneurs
Thu, 09 May 2013 16:30:00 -0500
A look at the next wave of grant recipients in tech investor Peter Thiel's fellowship program.
How to Use Customer Recommendations to Grow Your Business
Thu, 09 May 2013 16:00:00 -0500
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Defining Your Brand: The First Step In Your Marketing Strategy
Thu, 09 May 2013 15:30:00 -0500
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
What Every Online Business Needs to Know About the Children's Online Privacy Protection Act
Thu, 09 May 2013 15:00:00 -0500
New changes to the law are scheduled to go into effect July 1st. Is your business ready?
5 Ways to Minimize Risk for Investors
Thu, 09 May 2013 14:30:00 -0500
If you want investors to be confident in financing your business, show them you know the risks your business is up against and are working to avoid them. Here are five ways to get started.
Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch
Thu, 09 May 2013 14:15:00 -0500
New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)
Thu, 09 May 2013 14:00:00 -0500
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
My First 48 Hours Wearing Google Glass
Thu, 09 May 2013 10:00:00 -0500
Here are some initial impressions of Google's much-anticipated computerized glasses.
On the Road Again? Maybe It's Time for Your Own Delivery Vehicle
Experts explain when it's time to buy or lease, and what else you'll need when building your fleet.
Shark Tank's Daymond John on Lessons From His Worst Mistakes (Video)
Wed, 08 May 2013 22:32:00 -0500
The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
New York City Council Approves Sick-Leave Requirement for Small Businesses
Wed, 08 May 2013 22:15:00 -0500
Business owners react to a bill that mandates paid sick leave for companies with 20 or more employees.
Women Entrepreneurs Can Win Larger Contracts Through SBA Set-Aside Program
Wed, 08 May 2013 17:40:00 -0500
A ruling from the Small Business Administration lifts the cap on federal contracts set aside for women-owned small businesses.
Productivity Lifesaver: The 5-Sentence Email
Wed, 08 May 2013 17:30:00 -0500
It may sound difficult, but successful entrepreneurs like Guy Kawasaki swear by this time-saving method. Here's how to implement it in your daily life.
8 Things Startup Founders Should Know Before Writing a Book
Wed, 08 May 2013 17:00:00 -0500
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Going Mobile: Does Your Business Need an App?
Wed, 08 May 2013 16:00:00 -0500
Considering launching an app? Consider the negatives, and ask yourself these three key questions first.
Could Games Replace CAPTCHA?
Wed, 08 May 2013 15:30:00 -0500
Detroit startup Are You a Human hopes gamification will outsmart the spambots for good.
Yahoo's Mayer Vows To 'Let Tumblr Be Tumblr' -- But With A Few More Ads
Mon, 20 May 2013 14:38:17 -0500
For those watching keenly to see just what Yahoo CEO Marissa Mayer means when she promises that Tumblr will keep its independence post-acquisition, here's an omen of sorts: Instead of the traditional joint press conference to announce the deal, Mayer went it alone Monday morning, explaining that Tumblr founder David Karp was busy at his own offices, breaking the news to his team.
Six Ways Google Is About To Transform Your Small Business
Mon, 20 May 2013 13:16:42 -0500
Last week, Google held its annual I/O Conferencefor its developers and partners and announced a bunch of new products and services. This is a company that doesn’t stop innovating. They are not afraid to invest in new ideas, make changes, expose themselves to criticism. They are also not afraid to kill projects that aren’t working out either. Good for them.
Yahoo's Tumblr Buy Fails Four Tests Of A Successful Acquisition
Mon, 20 May 2013 12:03:15 -0500
Yahoo will buy New York City-based blogging service, Tumblr, for $1.1 billion. This is bad news for Yahoo shareholders because the deal fails the four tests of a successful acquisition.
Why The New Google-NASA Partnership Marks A New Era In The History Of Computing
Mon, 20 May 2013 12:02:13 -0500
It’s easy to become jaded about announcements in the tech world. Slick, media savvy CEO’s announce “revolutionary” new products with metronomic regularity. Version 1.0 becomes 1.1 and eventually 2.0 and on and on. It all seems like a blur.
What Explains GM's Problems With The UAW?
Mon, 20 May 2013 12:00:17 -0500
By Doug Altner
Study: 78% Of Salespeople Using Social Media Outsell Their Peers
Mon, 20 May 2013 01:51:00 -0500
When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” - the cold calling world to the Twitter world, the salespeople who call prospects incessantly to the salespeople who educate their prospects with relevant content. Keenan’s argument in the The Rise of Social Salespeople is that using social media to sell - increases profits.
Listed For $190 Million, This Is America's New Most Expensive Home For Sale
Sun, 19 May 2013 18:24:48 -0500
Greenwich, Conn. has long been known for its pricey ZIP codes, enviable proximity to New York City, and of course, a diaspora of wealthy Wall Street residents that has earned it a nickname as the hedge fund capital of the country. Now the tony town will be known for something else: as the location of America's most expensive home for sale.
Economically, Could Obama Be America's Best President?
Thu, 16 May 2013 19:38:56 -0500
With the stock market hitting new highs, some people have already forgotten about the Great Recession.
How Warren Buffett And Joel Osteen Conquered Their Terrifying Fear Of Public Speaking
Thu, 16 May 2013 14:17:08 -0500
Billionaire investor Warren Buffett was “terrified” of public speaking. He was so nervous, in fact, that he would arrange and choose his college classes to avoid having to get up in front of people. He even enrolled in a public speaking course and dropped out before it even started. “I lost my nerve,” he said. At the age of 21, Buffett started his career in the securities business in Omaha and decided that to reach his full potential, he had to overcome his fear of public speaking.
New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Your Shopping Cart
Tue, 14 May 2013 12:57:01 -0500
In her keynote speech at last year's annual Netroots Nation gathering, Darcy Burner pitched a seemingly simple idea to the thousands of bloggers and web developers in the audience. The former Microsoft programmer and congressional candidate proposed a smartphone app allowing shoppers to swipe barcodes to check whether conservative billionaire industrialists Charles and David Koch were behind a product on the shelves.