Wednesday, July 23, 2014
Top Entrepreneur News

Wed, 23 Jul 2014 15:00:00 -0500

The steps you must take to turn a side hustle into a full-fledged business.

Wed, 23 Jul 2014 15:00:00 -0500

Officials believe the American-owned food supplier in China purposefully sold expired chicken to chains including McDonald's, KFC and Starbucks.

Wed, 23 Jul 2014 14:30:00 -0500

These three tips can keep staff empowered and engaged – without micromanaging.

Wed, 23 Jul 2014 14:00:00 -0500

You weren't afraid of risk when you launched your business, now take the risk of trusting your team to help you grow it.

Wed, 23 Jul 2014 13:30:00 -0500

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.

Wed, 23 Jul 2014 13:08:00 -0500

After 10 years in the Marines and a bout with leukemia, this franchisee decided she wanted to be an entrepreneur.

Wed, 23 Jul 2014 13:00:00 -0500

Sure, mobile banking apps let you track your cash on the go, but they can also help you protect it, too. Here's how. It's easier than you might think.

Wed, 23 Jul 2014 12:30:00 -0500

There’s no traffic on the extra mile.

Wed, 23 Jul 2014 12:00:00 -0500

With so much of our work now being done at computers, music has become an important way to 'optimize the boring.' Here's how to do it right.

Wed, 23 Jul 2014 11:30:00 -0500

With many unsatisfied with the current setup for giving feedback, find out how software can step into the breach.

Wed, 23 Jul 2014 11:00:00 -0500

Why events focused on the creative arts may be a more effective way to meet other innovators, find inspiration and reconnect with your entrepreneurial soul.

Wed, 23 Jul 2014 11:00:00 -0500

Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.

Tue, 22 Jul 2014 23:00:00 -0500

Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.

Tue, 22 Jul 2014 22:30:00 -0500

Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run.

Tue, 22 Jul 2014 22:00:00 -0500

After completing his challenge of taking 30 courses in 30 days, a businessman shares his insights.

Tue, 22 Jul 2014 21:30:00 -0500

An author hawking his books in the park provides some examples for strategies that can easily be adapted for your business.

Tue, 22 Jul 2014 21:00:00 -0500

More devices are expected to be connected at the end of the decade. Router-maker Belkin recently launched a new product line to get an early start.

Tue, 22 Jul 2014 20:45:00 -0500

The consumer tech giant beat on profit and missed on revenue in the third quarter.

Tue, 22 Jul 2014 20:30:00 -0500

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.

Tue, 22 Jul 2014 20:21:39 -0500

The retailer will launch a line of head-to-toe outfits "best suited for different professions," including 'The Corporate Guy,' 'The Creative Guy,' and yes, 'The Startup Guy.'

Tue, 22 Jul 2014 20:00:00 -0500

The founder of startup Fusio-io used a technique that is critical to every entrepreneur in the world but seldom mastered.

Tue, 22 Jul 2014 19:50:00 -0500

The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.

Tue, 22 Jul 2014 19:41:00 -0500

Two courts disagree on whether the Internal Revenue Service can provide subsidies to those purchasing health insurance on the federal health insurance exchange.

Tue, 22 Jul 2014 19:30:00 -0500

Entrepreneurs seeking to market to educators would benefit from understanding how new apps and tools align with schools’ day-to-day needs.

Tue, 22 Jul 2014 19:00:00 -0500

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.

Tue, 22 Jul 2014 18:33:00 -0500

There are several important factors to consider before you license your invention. Here's a handy overview to help you out.

Tue, 22 Jul 2014 18:30:00 -0500

Effective sales teams are the product of the culture within the team, across the company and including customers.

Tue, 22 Jul 2014 18:00:00 -0500

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

Tue, 22 Jul 2014 17:32:21 -0500

In this drawing, Apple's image for a smartwatch looks similar to other devices that are already out.

Tue, 22 Jul 2014 17:30:00 -0500

Tolerating interruptions is not the hallmark of a successful business leader.

Tue, 22 Jul 2014 17:22:00 -0500

The venture signals that YouTube stars with palpable buzz and inbuilt fan bases have become increasingly enticing to the world’s biggest music corporations.

Tue, 22 Jul 2014 17:00:00 -0500

These franchise founders are turning oddball menu offerings into serious business.

Tue, 22 Jul 2014 16:55:00 -0500

Eighty-five investors can now say they own part of The Hard Rock Hotel in downtown Palm Springs, Calif.

Tue, 22 Jul 2014 16:30:00 -0500

In the world of startups, entrepreneurs have very little time. To help organize tasks and responsibilities, consider these tips.

Tue, 22 Jul 2014 16:00:00 -0500

Do the following traits, characteristics and quirks describe you?

Tue, 22 Jul 2014 15:30:00 -0500

Setting an ambitious goal at your company can act as a magnet to the best employees, who will want to stick around to see it through.

Tue, 22 Jul 2014 15:15:00 -0500

Legal battles with franchisees, expired meat and another disappointing quarterly report: it's already been a hard week for McDonald's.

Tue, 22 Jul 2014 15:00:00 -0500

One of the top issues for business owners is finding time, so technology solutions are needed to ease the burden.

Tue, 22 Jul 2014 15:00:00 -0500

How asking ‘why’ can help you lock up the sale.

Tue, 22 Jul 2014 14:30:00 -0500

You design your environment, and how you do so says as much about you, your passion, commitment and leadership style as it does about your company culture.

Tue, 22 Jul 2014 14:00:00 -0500

Apoorva Mehta’s company, the grocery delivery service Instacart, just raised $44 million and is expanding rapidly.

Tue, 22 Jul 2014 13:30:00 -0500

To win at poker, consistently make the right bets on the right cards. Winning in business -- and in life -- is exactly the same.

Tue, 22 Jul 2014 13:00:00 -0500

You don't need a massive budget to create high-quality commercial-like videos. You just need an iPhone and a few tips.

Tue, 22 Jul 2014 12:30:00 -0500

Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.

Tue, 22 Jul 2014 12:00:00 -0500

When starting up, it's OK if you don't know what you're doing some of the time. Here's why you should always keep an open mind and keep learning.

Tue, 22 Jul 2014 11:30:00 -0500

Jim Koch has had the same title for the last three decades, but he's as excited as ever to go to work each day. Here's why.

Tue, 22 Jul 2014 11:30:00 -0500

Devang and Chaitali Kothari didn't realize that the biggest challenge in franchising would be learning to be good managers.

Tue, 22 Jul 2014 11:00:00 -0500

It's not always possible to bring a valued partner along to a presentation but it can better the odds at success.

Tue, 22 Jul 2014 11:00:00 -0500

Costumers judge your site first by how it looks and performs, then content.

Mon, 21 Jul 2014 23:00:00 -0500

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.

Mon, 21 Jul 2014 22:30:00 -0500

A CEO who can't turn off that business persona for the nonwork parts of life may encounter a bountiful set of serious problems.

Mon, 21 Jul 2014 22:00:00 -0500

That feeling of being unfettered on the Internet is an illusion but some basic legal documents will make it virtually real.

Mon, 21 Jul 2014 21:30:00 -0500

Those college kids running errands, unburdened by your senior staff's decades of experience, can’t help but have a fresh perspective.

Mon, 21 Jul 2014 21:00:00 -0500

The impulse may be to rush to market, but taking the time to understand your potential customers will go a long way.

Mon, 21 Jul 2014 20:30:00 -0500

Zero hour contracts, already common in UK and Europe, are likely to catch on in the US.

Mon, 21 Jul 2014 20:30:00 -0500

It's a vulgar, panicky and needy habit.

Mon, 21 Jul 2014 20:19:00 -0500

Hasbro and the online marketplace Shapeways said their team-up marks the first time that a major global company has opened up its intellectual property for fan-made products.

Mon, 21 Jul 2014 20:00:00 -0500

Here are five must-read books that show what entrepreneurial success really takes, and how we can apply the principles of the best to our business.

Mon, 21 Jul 2014 19:30:00 -0500

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.

Mon, 21 Jul 2014 19:00:00 -0500

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.

Mon, 21 Jul 2014 18:30:00 -0500

The stamina and values of veterans are major assets for every employer. Helping them make the transition from military life to civilian employment is the right thing to do.

Mon, 21 Jul 2014 18:28:00 -0500

Your pooch may finally be able to contribute to household expenses if it snags this highly paw-veted position.

Mon, 21 Jul 2014 18:00:00 -0500

The unblinking vigilance required to protect data systems is creating opportunity for job seekers and entrepreneurs.

Mon, 21 Jul 2014 16:36:00 -0500

A supplier to the fast-food chains in China has been accused of using expired meat and allowing unhygienic practices.

Mon, 21 Jul 2014 16:30:00 -0500

The difference between success and failure often comes down to these actions.

Mon, 21 Jul 2014 16:23:00 -0500

After taking a leap of faith 22 years ago, Susan and Dan Manwaring have opened 14 Batteries Plus Bulbs stores.

Mon, 21 Jul 2014 16:19:00 -0500

Speaking at a business conference in Paraguay, Mexican telecommunications billionaire Carlos Slim called for a 'radical overhaul' of the traditional workweek paradigm.

Mon, 21 Jul 2014 16:11:00 -0500

Turns out, America's airline companies have the world's most uncomfortable seats. Yay.

Mon, 21 Jul 2014 16:00:00 -0500

A worker group is filing charges against franchisees and McDonald's as a joint employer, setting a precedent that could have broad ripple effects.

Mon, 21 Jul 2014 16:00:00 -0500

A strong equity position supports the notion that the owner is likely to protect the investment and repay borrowed funds.

Mon, 21 Jul 2014 15:43:00 -0500

The NBA star has partnered with former NBC executive Stuart Goldfab to create M7 Tech Partners, a venture capital firm that will invest in early-stage startups.

Mon, 21 Jul 2014 15:35:00 -0500

The Ritot team set out to raise $50,000 through crowdfunding and has earned it almost eight times over.

Mon, 21 Jul 2014 15:30:00 -0500

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.

Mon, 21 Jul 2014 15:00:00 -0500

Whether you run a small company or a large corporation, changing a culture should be done with care, or risk an implosion.

Mon, 21 Jul 2014 15:00:00 -0500

Get a thriving company off the ground with this plan.

Mon, 21 Jul 2014 14:30:00 -0500

If you've launched and are running your own business, give yourself a pat on the back with this affirming list.

Mon, 21 Jul 2014 14:00:00 -0500

It can be tough selling a whole new concept, so consider following the lead of another company and making improvements.

Mon, 21 Jul 2014 13:30:00 -0500

New tech solutions enable companies to launch campaigns on their own portal when raising money.

Mon, 21 Jul 2014 13:15:00 -0500

Even the cryptocurrency's biggest boosters admit it is probably too early to be useful to the mainstream.

Mon, 21 Jul 2014 13:00:00 -0500

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.

Mon, 21 Jul 2014 13:00:00 -0500

New Orleans-based meal-experience company Dinner Lab depends on participants giving their honest feedback on every course.

Mon, 21 Jul 2014 12:30:00 -0500

There's only so much you can control, but it's how you act that usually determines your circumstances.

Mon, 21 Jul 2014 12:22:00 -0500

There is nothing "fun" about fundraising. I am going through it now...

Mon, 21 Jul 2014 12:00:00 -0500

Why are you feeling so sleep deprived? Here are some practical tips for mastering your sleep and having more energy.

Mon, 21 Jul 2014 11:00:00 -0500

Want to get advice from an industry leader? Here's how to do it the right way.

Sun, 20 Jul 2014 20:00:00 -0500

Entrepreneurs are busy folks. Doing these workouts outside the gym can help keep you on a fitness track.

Sun, 20 Jul 2014 18:00:00 -0500

Lessons from the master of horror can apply to startups, too.

Sun, 20 Jul 2014 18:00:00 -0500

A look at what you should do with your 401(k) if you are unemployed.

Sat, 19 Jul 2014 20:00:00 -0500

Weedmaps is establishing itself as the go-to portal for a new market.

Sat, 19 Jul 2014 16:00:00 -0500

Success in the gym, as with most things in life, comes down to mastering the basics.

Sat, 19 Jul 2014 14:00:00 -0500

Professors doing original research and entrepreneurs looking for the next great innovation have much in common.

Fri, 18 Jul 2014 23:00:00 -0500

Training can ensue in a variety of settings short of the college campus.

Fri, 18 Jul 2014 22:30:00 -0500

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.

Fri, 18 Jul 2014 22:00:00 -0500

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.

Fri, 18 Jul 2014 21:30:00 -0500

Whether you've yet to build an online presence or it is lacking, follow this guide and start gaining customers.

Fri, 18 Jul 2014 21:00:00 -0500

With a Facebook business site, a little elbow grease and guts, it's possible to launch a business. Don't wait for perfection.

Fri, 18 Jul 2014 20:30:00 -0500

Money is helpful when you launch your company but hustle and lots of work can get you rolling.

Fri, 18 Jul 2014 20:00:00 -0500

Uber, Airbnb and TaskRabbit are growing in popularity and should continue to rise. Now's the time to look at your business and see if you can follow those companies' paths.

Fri, 18 Jul 2014 19:00:00 -0500

The buck shouldn't always stop with the CEO but, when it does, there are practical ways to come to the best decision.

Fri, 18 Jul 2014 18:35:00 -0500

The crowdfunding platform got organized and made its lunchtime team-building routine into a few lines of computer code.

Wed, 23 Jul 2014 12:30:00 -0500

You are likely being tracked online by a sneaky, new technology that works without your consent, and can track you even if you use anti-tracking toolbars or strict privacy settings.

Wed, 23 Jul 2014 12:19:00 -0500

Facebook is testing a 'Buy' button that would allow users to make on-site purchases.

Wed, 23 Jul 2014 01:59:00 -0500

, the internet search behemoth based in Mountain View, , is offering to pay a $1 million prize - as part of the Little Box Challenge - to anyone who can design and build a better small-scale power inverter.

Tue, 22 Jul 2014 20:54:00 -0500

There is one thing standing between TV and being the number one media player, and that's the enormous pile of money it's making. According to the firm, Apple TV has now made $1 billion in media sales. These are sales that the company can determine have come directly from people using their Apple TV to buy or rent movies and TV shows to watch on their TV. With it making that sort of cash, there's very little incentive for Apple to turn it into the device it has the potential to be. And it could be an amazing product quite easily.

Tue, 22 Jul 2014 18:07:00 -0500

In the weeks since Eden Foods first hit headlines in the wake of the Supreme Court's Hobby Lobby decision, the natural foods company has faced unprecedented scrutiny.

Tue, 22 Jul 2014 14:00:00 -0500

One of the most compelling stories I heard at the recent Aspen Ideas Festival was from Brett Begemann, president and chief operating officer of .

Tue, 22 Jul 2014 13:59:00 -0500

I recently met the head of sales for a publicly traded company who manages thousands of employees and had reached the top of his field. He wanted to know how to improve his public speaking skills.

Mon, 21 Jul 2014 20:28:00 -0500

Chipotle's still hotter than hot sauce.

Mon, 21 Jul 2014 20:07:00 -0500

It’s the rare person who doesn’t feel stressed and frazzled in the office these days. A moderate level of stress can motivate you, but too much will take a serious toll on your health and well-being. No matter what’s happening around you at work this summer, these tips can help you stay calm:

Mon, 21 Jul 2014 15:37:00 -0500

It has come to my attention that some leaders think that business is all about technology, money, manufacturing processes, or the supply chain. This is nonsense. All successful companies revolve around human needs.

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Chaldean American Professionals

Chaldean Leaders around the World Gather in California
By Sam Yousif :: 14542 Views :: Article Rating :: Government & Society, Chaldean American Professionals

Californai, USA - Chaldean leaders from around the world recently met in Rancho San Diego, California to discuss the ongoing challenges the Christians of Iraq continue to face.  Frustrated over the lack of support and reluctance to support Christians of the Middle East, the representatives gathered to discuss options.  Chaldean leaders from as far as Australia, Canada, UK, Syria, Jordon, Iraq, Lebanon, Egypt, Mexico, Norway, and the US made up over 15 countries of delegates.  A historic gathering they called it. The first of its kind -- at least in modern memory, they said.

More than 300 people attended the local conference, which took place March 30 and April 1.  Including Ambassador Peter Bodde, assistant chief with the U.S. Embassy in Iraq, spoke at the conference.  Bodde told the group that the U.S. government is working to safeguard Chaldeans and other minority communities in Iraq. A U.S. deputy assistant secretary of state also attended, telling the group that the Obama administration has requested funds from Congress to promote the safety of Christians in Iraq.

Read More..
Former Politico Makes Community Impact in New Ways
By Guest Reporter :: 10311 Views :: Article Rating :: Chaldean American Professionals

California, USA - From his sixth floor executive office window, Sam Attisha has an unobstructed view of the action on the Padres home field at Petco Park, which, by the way, is 7,713 miles from where Attisha was born 42 years ago — in the fabled, now troubled, capital of Iraq, Baghdad.

Attisha is vice president of business development and external affairs for Cox Communications San Diego.

He was recently named one of San Diego’s Top Influentials by The Daily Transcript newspaper, a plaudit he appreciates, but had to laugh, “It still doesn’t get me much influence over my three boys and my wife.”

Attisha is a combination of outgoing (“You have to be in this job”) and laid-back (enjoying hanging out with his three young sons). He’s tall, 6-foot-2, 220 pounds, with brown eyes, olive complexion, and a bald, neatly shaved head.

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CYD-2008 :: Sunday, Augsut 17 From 2 pm - 8 pm
By Camp Chaldean :: 54936 Views :: Article Rating :: Sports, Art, and Entertainment, Community & Culture, Chaldean American Student Association, Camp Chaldean, Chaldean Church Sports League, Chaldean Churches, Chaldean American Professionals

 

Chaldean Youth Day (CYD-2008) is Sunday, August 17!  Hundreds of Chaldean young adults will converge on Camp Chaldean for a day of fun, food, and festivities.  Hang-out. Chill. Picnic. Play. This event is free for those 35 and under.  Anyone over 35 the cost is $45,000 per person. 

This is a non-alcoholic camp.  Bring your own lawn chairs.  Bring food coolers if you like.  Food and beverages will be available. Games. Competitions. Prizes. Boat Races.  Water-balloon wars.  Tug-A-war.  Sports.  Bring your own BALLS.  Best of all bring some biceps, brains, and bounce. 

The event is sponsored by the St. George Chaldean Camp Council in partnership with Chaldean youth groups, which include but are not limited to, the Chaldean Church Sports League, Chaldean Teens Coming Together, Chaldean Youth Bible Study, Chaldean Loving Christ, Jesus Christ University, Chaldean American Professionals, Chaldean Football League, Chaldean Basketball League, Chaldean Hockey League, Chaldean American Student Association, and Chaldean Church Youth Choirs. 

You have been told!  Someone post this on MySpace, Facebook, and whatever other social network you freaks got going! 

Read More..
Michigan's Best Weddings by Dalia Voting Begins
By David Najor :: 18868 Views :: Article Rating :: Business & Finance, Chaldean American Professionals


Michigan, USA - It goes without saying that the Chaldean community holds remarkable wedding events.  Rich in Catholic tradition and Chaldean heritage these incredible events require a competent and experienced professional.  The planning that goes into such affairs are overwhelming.  Hiring an expert who has the right connections with the best vendors, has learned to become an ace negotiator to get you the best value or 'deal' for your money, and knows where to find all those unique and dazzling touches to transform your wedding into an absolute fantasy.

It was not so long ago that wedding consultants were thought of as a luxury to be used mainly by the wealthy and elite. Times have changed.  According to Modern Bride Magazine, over 50% of all American couples who married in 1999 used the services of wedding consultants, also commonly referred to as wedding coordinators, bridal consultants, and wedding planners.  In the Chaldean community that percentage is even higher and continues to rise. 

In Michigan, one impressive Chaldean wedding expert continues to wow the community and critics alike.  Weddings by Dalia, continues to win awards and is now in the finals for Michigan’s best of 2008.  The firm placed 5th best in 2007 and now is poised to be the top rated. 

The Chaldean community is showing their support by visiting the online voting booth  and casting Weddings by Dalia as their best choice for Wedding and event consultation.  On the site supporters like Nuha Roumayah, Sarah Eskander, Melody Kouza, Vonica Abouna, Jennifer Shunyia, Merfit Yaldo, and Joe Bahri applaud her amazing work, creativity, organization, and insight. 

Read More..
Business Breakfast Network Meeting
By Sue Garmo :: 15545 Views :: Article Rating :: Business & Finance, Chaldean American Professionals

Michigan, USA - Chaldean American Professionals (CAP) invites Chaldeans and their business friends to a breakfast business network meeting.  The meeting will be held this Friday, June 27 in the Southfield Town Center 4000 LaTerrace Mediterranean Restaurant from 8:00 a.m. to 9:00 a.m. in the morning.  For a map of the Southfield Town Center, CLICK HERE.

The event is open to both Chaldeans and non-Chaldeans.  The event is free to CAP members and only $5 for non-members.  The event will include continental breakfast and a literature table for business cards, fliers, and literature.   Guests are reminded to bring plenty of business cards and to where name badges. 

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What Makes Your Business Different?
By David Najor :: 24096 Views :: Article Rating :: Business & Finance, Opinion and Editorials, Chaldean American Professionals

Every Chaldean business entrepreneur is in business to make a profit.  That means having customers, and lots of them.  It goes without saying that location is important.  Having a hotel by an airport, business district, or entertainment district is a “no brainer”.    Opening a store at the crossroads of a busy intersection or highly dense residential area is just as simple.  So simple that you will find four convenient stores facing one another or two hotels across the street from one another.  Location is one of the primary deciding factors for guests. 

If the hotels are next door to each other; one isn’t closer to the airport.  One isn’t closer to downtown. If the location could sustain a million dollars in sales and there are four stores vying for that million we can safely estimate $250,000 each.  Can we?  Will each business operate the same?  Will each owner carry the same goods or offer the same service?  Drive by any corner crowded with businesses and you would be stunned at how similar they are.  There is nothing unique about any of them.  They are virtually indistinguishable from each other.

Limited business entrepreneurs turn to the easiest solutions to differentiate their business.   Lower prices or give more goods away.  This simplistic solution may be a good short term solution but in the long run hurts the business.   The long term fix for any Chaldean business owner is to differentiate their business by offering better service and developing meaningful customer relationships.

And this is how to do it…..

Read More..
Seminar Offered to Chaldean Parents and Professionals of Children with Special Needs
By CE&CC :: 42189 Views :: Article Rating :: Health & Fitness, Career & Education, Chaldean Education & Career Center, Chaldean American Student Association, Chaldean American Professionals

Michigan, USA - The Chaldean Education and Career Center, Chaldean American Student Association of Michigan, and Chaldean American Professionals share with the community four very important instructional family based seminars on children with special needs.  The events are free and will be held throughout Oakland and Wayne County.

Chaldean parents and health professionals which include teachers, counselors, social workers, nurses, psychologist, ministers, and community family aid providers as well as Chaldean college students studying in these fields are strongly encouraged to register and attend.  The events offers state accredited certificates and an opportunity to network with other professionals in your field. 

The seminars will be held in English by industry experts.  The dates for the events are February 16, March 5, and March 18. The seminar will cover state aid and educational services for families with children of special needs. 

Afterwards CE&CC, CASA-MI, and CAP will be organizing special culturally focused sessions for families with children of special needs.  A brief summary including the seminar syllabus, location, and registration requirements follows.

Read More..
Networking Grows A Business
By Ray Yono :: 17092 Views :: Article Rating :: Business & Finance, Chaldean American Professionals

When Joseph Garmo attended a Chaldean wedding, he never imagined that he would hear the benefits of his own product begin shared by a fellow guest. 

There at the table, says Garmo, another guest seated with the group began to share his excitement for a new product our firm developed to help reduce check cashing fraud.  "It was like a totally unsolicited sales pitch" for the Michigan-based firm helping the Chaldean community deal with the rash of check fraud.  “The Michigan economy is horrible. Add low morals with a poor economy and you get lots and lots of crime,” says Garmo.  “Chaldeans in large part are victims of these crimes and not much is done to help them.  We wanted to change that.”

Garmo explains how the table guest began what would continue on as a 15- to 20-minute discussion between the guests at the table about his company's product. “It was hard to keep quiet, but I did.  I wanted to hear what they would say,” he says. “I wanted to learn if our idea could make a difference.”

It was also the moment he realized the power of his connections. He hadn't spent a dime on marketing his product and before him was a table filled with his target market discussing his Check cashing prevention system.  Listening to the Chaldean business talk, Garmo realized where the guest had learned about his product. 

How did he do it?

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