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Thursday, August 28, 2008
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Top Entrepreneur News

7 Biggest Mistakes in Setting Prices
Learn about the pricing paradox that's driving away sales from most startups.

Why Do Franchisors Fail?
Keeping you concept, capital and management in check will keep your new franchise from going bankrupt.

Do You Know What Your Audience Wants?
Define your target market and stay up to date with its needs.

Character Counts
Marketing with a mascot is a cost-effective way to help consumers remember your brand.

Appeal to Consumers' Five Senses
Your copy should stimulate a sensory reaction that compels readers to buy.

Learn to Break the Sales Mold
A great lie reveals 3 even greater truths about selling.

Mama Needs To Get Out of the Home Office
From virtual offices to shared space, there are options to take your home office to a more professional level.

Innovate? Yes, We Can
Entrepreneurs can take a cue from the Obama campaign to determine four necessary talents required of the innovation process, and how to delegate those talents.

Avoid Greenwashing Your Business
Sincerity leads to success in the emerging world of green marketing.

5 Green Trends for Small Business
When you can make money and make a difference, everyone wins.

They've Got Baggage
Thanks to this one-of-a-kind business, countless travelers' losses are one small town's gain.

What to Consider Before Buying a Business
It can be the best way to invest in yourself, as long as you've done your homework.

A Business Based on Harmony
Chris Lighty veered from the front line of the music business to become a marketing maven for musicians.

On Empty and (Almost) Out of Time
How entrepreneurs can spearhead the green economic revolution.

A.S.A.P. Branding--Style
In Part II of this series, branding expert John Williams shows how to design your brand to reflect your company's image and draw in customers.

A Marketer's Survival Guide
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.

Spelling Out Success
This family turned a childhood game into a multi-million dollar business.

Rethinking Allergy Relief
This young millionaire aimed for better allergy barrier bedding.

Riding the Green Wave
Darren Kimura traded in his surfboard for a booming renewable energy business.

Serious About Student Achievement
High standards have helped this tutoring business become a celebrated franchise.

His Watchword Is Customer Service
This company has been through the wringer and come out on top.

From Basement Boostrapper to Prominent Retailer
How this young entrepreneur grew his basement-housed clothing startup into a multi-million dollar retail and online community business.

More Than Just a Pet Project
Maria Peevey used the power of big retailers to take her business to the next level.

Before There Was Web 2.0
These two entrepreneurs developed a way to connect employees and customers through community software.

A Healthy Pet-Treat Business Worth Barking About
What brings this entrepreneur success is letting consumers sample his pet food product for free.

A Rare Jewel of a Vacation in Hawaii
This young entrepreneur found success by tapping into an unmet Hawaiian market: upscale vacation services.

A Business Comes Into Fruition
Despite the troubling economy, this young millionaire's produce company is ripe for profits.

3 Secrets to a Site that Sells
Put these tips in place to turn browsers into buyers.

Control Your Cash Flow
Here are 5 ways to reduce your vulnerability during the credit crunch.

Beijing's Hutongs: Preserving History Through Business
These Chinese entrepreneurs sacrifice profits to maintain a piece of their culture.

Balance small biz travel with life: 5 tips
Feel like you're on the road too much? Prevent burn out with these five steps.

Polish up your image on a budget?
You can. Check out a program for small businesses with five computers or less & get big savings on Microsoft solutions.

Get a no-hassle business Web site—for free
See how to get a free domain name, e-mail accounts, site hosting, design help & more.

10 low-cost ways to market a business
Many small-business owners think marketing is like a trip to the dentist — dreaded but necessary. It needn't be.

4 ways to reward employees
Every small business wants motivated employees. They work more efficiently and produce better results. Using monetary and other rewards to improve motivation is a simple idea, but doing it fairly and effectively can be challenging.

Financial software help
Get accounting and financial software that offers important business insight so you can make better and informed decisions.

Want to start a new business?
You have a lot to look forward to — starting a business is an exciting time. In the Microsoft Startup Center, you’ll find the resources you need to get your business up and running, including special offers designed for new businesses.

8 steps for great marketing
You’re just starting a business and need more customers, right? You probably should be marketing. But how? Do you advertise? Host an event? Send out press releases? Exhibit at trade shows? What does it really mean to market your business anyway?

Hot Technology That Could Change Health Care
From mind-boggling medicine to mundane (though ignored) Web solutions.

Turning A Good Idea Into A Real Business
Cracking the auto market, raising money for a restaurant and more.

Scariest Hospital Risks
The houses of healing can be terrible places for sick people.

Why We Fail To See We're About To Fail
Studies of the cellphone industry--not to mention the Spanish exploration of America--reveal some answers.

Hollywood's Epic: Innovation Vs. The Status Quo
Why the latter too often wins out.

America's Most Dangerous Jobs
Work-related deaths are falling (but so is the number of those who work).

Extreme Commutes
Think you have it tough? Try commuting 6,800 miles ... each week.

From MMO To CEO
How online videogames can help groom corporate leaders in the real world.

America's Most Competitive Jobs
Think it's hard to land a job at a tony investment banking firm? Try finding a position as a professional hunter.

The World's 100 Most Powerful Women
Women continue to scale the heights of control and influence.

The World's Billionaires
The 1,125 richest people on the planet.

The World's Most Powerful Women
The globe's female leaders in business, politics and nonprofits.

Microsoft's Sneak Attack On Google
Chief Executive Steve Ballmer's latest attempt at toppling Google is subtle and crafty.

Business Visionaries
Great thinkers who are setting our global agendas.

Cell Genesys' Saving Grace
The biopharma's shares tanked on bad news from its prostate cancer drug, but earlier data could turn that around.

America's Best Colleges
Forbes.com's list of public and private colleges and universities ranks the best schools--from the student's point of view.

Rough Road Ahead For Byetta
Amylin and Eli Lilly will have to calm investors' fears over its risky diabetes drug.

The World's Biggest Companies
Our annual compendium of the largest public companies on the planet.

Why Everyone Is Picking On Apple
Hint: Selling Macs, iPod Killers, and iPhone knockoffs is where the money is lately.
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