Sunday, September 21, 2014
Top Entrepreneur News

Sun, 21 Sep 2014 19:00:00 -0500

The art of being an entrepreneur owes much to performance.

Sun, 21 Sep 2014 16:00:00 -0500

Some of the most influential business books are available for next to nothing (or even nothing) in the Amazon Kindle store.

Sat, 20 Sep 2014 16:00:00 -0500

The hoards have begun gathering ahead of the iPhone 6 release tomorrow. Here's a look.

Fri, 19 Sep 2014 23:00:00 -0500

These game changers have the right skills, the right process and the right heart.

Fri, 19 Sep 2014 22:00:00 -0500

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.

Fri, 19 Sep 2014 21:47:00 -0500

The millionaire real-estate mogul doesn’t let dyslexia hold her back. She uses it to fuel her famously feisty entrepreneurial fire.

Fri, 19 Sep 2014 21:45:00 -0500

Don't panic but respond appropriately and respectfully. Follow these practices to help stave off IRS scrutiny.

Fri, 19 Sep 2014 21:34:00 -0500

In a talk at Columbia University, the PayPal co-founder and venture capitalist discussed why startups need to go 'beyond professionalism.' But that may be the problem.

Fri, 19 Sep 2014 21:30:00 -0500

These programs are a gift and can be adapted to fit your needs at a low cost.

Fri, 19 Sep 2014 21:00:00 -0500

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.

Fri, 19 Sep 2014 20:45:00 -0500

Innovation in an industry like construction can pose a challenge to entrepreneurs. Here's how to break through.

Fri, 19 Sep 2014 20:30:00 -0500

No matter how much training or talent you have on your team, engagement is one of the most powerful tools any team member and business can have.

Fri, 19 Sep 2014 20:18:00 -0500

Animal rights activists released a graphic video showing workers whipping, kicking and punching cows at a farm responsible for the cheese at Domino's, Pizza Hut and Papa John's.

Fri, 19 Sep 2014 20:14:00 -0500

In trying to mute the criticism of the NFL's response to abuse cases, commissioner Roger Goodell showed surprisingly bad judgment.

Fri, 19 Sep 2014 20:00:00 -0500

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.

Fri, 19 Sep 2014 19:45:00 -0500

Engaged employees might be more prone to offer just the right touch to customers, boosting satisfaction all round. Consider job rotation as a workplace enhancement.

Fri, 19 Sep 2014 19:30:00 -0500

When we teach our children the value and fragility of their personal reputation they learn who they are, regardless of what others think.

Fri, 19 Sep 2014 19:15:00 -0500

Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.

Fri, 19 Sep 2014 19:00:00 -0500

Chances are you’re not maximizing one of the easiest routes to communicate vital information to your customers.

Fri, 19 Sep 2014 19:00:00 -0500

As content has become the currency of the modern sales professional, there’s a content format that’s proving incredibly valuable for those who want to stand out.

Fri, 19 Sep 2014 18:51:00 -0500

Initially priced at $68, shares of the Chinese tech titan opened at $92.70 this morning in what is officially the largest U.S.-based IPO of all time.

Fri, 19 Sep 2014 18:30:00 -0500

A patient, systematic program to improve your underperformers is the quickest and least expensive way to improve company results.

Fri, 19 Sep 2014 18:19:20 -0500

The line of people out front of Apple's flagship store was completely ridiculous.

Fri, 19 Sep 2014 18:00:00 -0500

Implementing strong client boundaries helps keep everyone focused.

Fri, 19 Sep 2014 17:45:00 -0500

Many companies are investing in Facebook campaigns despite changes to its organic reach.

Fri, 19 Sep 2014 17:30:00 -0500

The creation of innovative products and processes is much too important to companies and entire economies to be left to chance.

Fri, 19 Sep 2014 17:30:00 -0500

See the life of Apple's innovative, brilliant founder in a picture timeline.

Fri, 19 Sep 2014 17:23:00 -0500

The lone visionary is the ideal of entrepreneurial mythology but one of the world's largest tech companies has done notably well with bifurcated leadership.

Fri, 19 Sep 2014 17:00:00 -0500

Most entrepreneurs have lots of ideas but few of them are able to successfully execute that one idea that makes all the difference.

Fri, 19 Sep 2014 16:30:00 -0500

Your business might be small, but its look and feel doesn’t have to be. Hiring outside help is quick and effective.

Fri, 19 Sep 2014 16:15:00 -0500

The site's most popular stars are being paid to produce new content as other channels seek to court them.

Fri, 19 Sep 2014 16:08:00 -0500

The popular photo-sharing platform will no longer shut down.

Fri, 19 Sep 2014 16:00:00 -0500

It’s important for leaders to set the 'organizational guardrails' that foster a single, uniformed direction.

Fri, 19 Sep 2014 15:54:00 -0500

Home Depot's cyberattack put 56 million credit cards at risk, significantly more than Target's breach.

Fri, 19 Sep 2014 15:30:00 -0500

It's not so much what the best marketers know but how they view the elements of the campaign.

Fri, 19 Sep 2014 15:04:00 -0500

With the announcement of Larry Ellison's stepping down, here are three tips for companies considering having co-ceos.

Fri, 19 Sep 2014 15:00:00 -0500

How does any entrepreneur know what ventures to pursue, and which ones are best left behind?

Fri, 19 Sep 2014 15:00:00 -0500

Empire-building lessons from one of the world's most entrepreneurial chefs.

Fri, 19 Sep 2014 14:30:00 -0500

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.

Fri, 19 Sep 2014 14:15:00 -0500

RocketSpace CEO and founder Duncan Logan shares how space and one’s peers impact a company’s final product.

Fri, 19 Sep 2014 14:15:00 -0500

Clear out the mental clutter and the day’s distractions to focus on what you think is important.

Fri, 19 Sep 2014 14:00:00 -0500

With traditional retailers merging and ecommerce startups growing quickly, this particular industry isn't getting much sleep these days.

Fri, 19 Sep 2014 13:30:00 -0500

According to estimates, the country is second to Silicon Valley for new companies. Here are three things that may be driving that.

Fri, 19 Sep 2014 13:19:00 -0500

This new social network makes sure you’re rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.

Fri, 19 Sep 2014 13:00:00 -0500

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.

Fri, 19 Sep 2014 13:00:00 -0500

Check out the news business owners need to know for the week that was.

Fri, 19 Sep 2014 12:30:00 -0500

If you aspire to be a successful entrepreneur, the only way you're going to achieve that is by focusing on one thing and doing it better than anyone else.

Fri, 19 Sep 2014 12:00:00 -0500

I was always aggressive and relentless -- until a series of Zen-like moments helped me move to a different level that changed how I operated.

Fri, 19 Sep 2014 11:30:00 -0500

Looking for a way to support her six kids as a single mom, Nusha Pelicano discovered Orange Leaf Frozen Yogurt by chance.

Thu, 18 Sep 2014 23:00:00 -0500

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.

Thu, 18 Sep 2014 22:30:00 -0500

You’re only as good as the number of people using and, more importantly, paying for what you built.

Thu, 18 Sep 2014 22:00:00 -0500

Why get a personal secretary when your smartphone can organize your day, your minutes, your business trips and even your clutter?

Thu, 18 Sep 2014 21:30:00 -0500

The best way to tell somebody how to do better is to begin by telling them what they are doing well.

Thu, 18 Sep 2014 21:21:00 -0500

For this billionaire entrepreneur, work is the breakfast of champions.

Thu, 18 Sep 2014 21:15:00 -0500

A real estate executive realizes that by finding a perch to work inside each of her company's branch offices, she can be more effective and build more productive relationships.

Thu, 18 Sep 2014 21:00:00 -0500

The non-profit, along with businesses, can utilize three secrets of customer-relationship management software to effectively follow up on leads.

Thu, 18 Sep 2014 20:33:00 -0500

Virtual reality, take me away. Because overpriced in-flight cocktails and noise-cancelling headphones aren’t enough anymore.

Thu, 18 Sep 2014 20:33:00 -0500

The company's co-founder will move to the board of directors. Two co-CEOs have been named to replace him.

Thu, 18 Sep 2014 20:30:00 -0500

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.

Thu, 18 Sep 2014 20:14:00 -0500

…But it sure makes life easier, the self-made billionaire says. Why? With it comes freedom.

Thu, 18 Sep 2014 20:00:00 -0500

Recreate the rhythms of your long years of schooling to succeed in the marathon of building your business.

Thu, 18 Sep 2014 20:00:00 -0500

Advance your company’s legacy by transforming it. Tread carefully with key constituency groups.

Thu, 18 Sep 2014 19:54:00 -0500

Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.

Thu, 18 Sep 2014 19:45:00 -0500

The high stakes make this type of transaction entirely unique. Know how to proceed wisely.

Thu, 18 Sep 2014 19:30:00 -0500

Sticky social situations can unglue the surest business deal. Here’s how to make sure they don’t.

Thu, 18 Sep 2014 19:15:00 -0500

The Amazon founder's Blue Origin aerospace outfit will develop rocket engines for the United Launch Alliance -- a joint venture between Lockheed Martin and Boeing that creates spacecraft for the U.S. government.

Thu, 18 Sep 2014 19:15:00 -0500

Prompt everyone to contribute their ideas to have a richer harvest.

Thu, 18 Sep 2014 19:00:00 -0500

It can be stressful when you have to make important decisions regarding your business. But to get ahead of the game, it is a necessity.

Thu, 18 Sep 2014 18:56:00 -0500

The online retailer reportedly outbid Google and two other companies that had their eye on the new and valuable generic top-level domain.

Thu, 18 Sep 2014 18:45:00 -0500

Here's to a broader, more generous definition of the oft-used career term.

Thu, 18 Sep 2014 18:39:00 -0500

Next month, the city will start charging renters a 14 percent occupancy tax on behalf of its hosts.

Thu, 18 Sep 2014 18:30:00 -0500

As the leader, barking orders, stealing the spotlight and enforcing your own agenda isn't the way to get employees excited about working with you.

Thu, 18 Sep 2014 18:15:00 -0500

You may never hop out of morning with a smile plastered on your face, but you can make it a bit easier.

Thu, 18 Sep 2014 18:15:00 -0500

Our experts explain how positioning yourself as an expert can help maximize your site for search.

Thu, 18 Sep 2014 18:00:00 -0500

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips.

Thu, 18 Sep 2014 17:48:00 -0500

Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.

Thu, 18 Sep 2014 17:30:00 -0500

If accepted into an program, it means mentorship, classes and training from those who have been there and done that.

Thu, 18 Sep 2014 17:05:00 -0500

Digital sales are on the decline in the country, while CD sales are still going strong.

Thu, 18 Sep 2014 17:00:00 -0500

You might not know it right now, but once you discover it, it’s time to take on your quest.

Thu, 18 Sep 2014 16:53:00 -0500

As Apple continues to investigate its own high-profile hack, CEO Tim Cook wrote an open letter to customers assuring their private data is safe.

Thu, 18 Sep 2014 16:33:00 -0500

The vast record of information stored on Apple devices will only be available to users who possess a four-digit passcode.

Thu, 18 Sep 2014 16:30:00 -0500

You've most likely encountered them while conducting business: Those who just talk without taking actions. Here are some tips to deal with them.

Thu, 18 Sep 2014 16:12:00 -0500

Included are two devices under $100 as well as an all-new operating system, called 'Sangria.'

Thu, 18 Sep 2014 16:00:00 -0500

Think proven concept, not big brand, when buying a franchise.

Thu, 18 Sep 2014 15:52:00 -0500

Venture capitalist Peter Thiel's recent comments about marijuana use at Twitter underscore a more widespread problem.

Thu, 18 Sep 2014 15:40:00 -0500

The new functionality will allow users to deepen their connection with funders, in addition to giving them a way to keep raising money, the company says.

Thu, 18 Sep 2014 15:30:00 -0500

New product and service concepts are stifled by the process of taking them to market. If you can prove a demand, however, the next steps become much less intimidating.

Thu, 18 Sep 2014 15:00:00 -0500

Entrepreneurs need to be stoic about the long odds against a new business thriving but it's also true that the greatest successes of our time started small.

Thu, 18 Sep 2014 15:00:00 -0500

A new book highlights how executive presence and gravitas can bridge the gap between performance and success.

Thu, 18 Sep 2014 14:45:00 -0500

For extraordinary results, test, measure, tweak. Don't stop.

Thu, 18 Sep 2014 14:00:00 -0500

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.

Thu, 18 Sep 2014 13:30:00 -0500

A silent drag on many organizations is employees who feel disconnected from company decision making and inhibited bringing problems to light.

Thu, 18 Sep 2014 12:30:00 -0500

It starts with changing your mindset, then following through with consistent action.

Thu, 18 Sep 2014 12:00:00 -0500

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.

Thu, 18 Sep 2014 11:30:00 -0500

When Nathan Coombs retired from the military, DreamMaker Bath and Kitchen's company culture convinced him that the franchise was the right fit.

Thu, 18 Sep 2014 11:00:00 -0500

The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand.

Wed, 17 Sep 2014 22:15:00 -0500

A new CEO seeks to make dramatic changes without disarming the staff. Here's what he did.

Wed, 17 Sep 2014 22:00:00 -0500

These folks, while sometimes underappreciated, forge the links and tell the stories.

Wed, 17 Sep 2014 21:30:00 -0500

When a court case threatens your business, consider taking the following steps.

Wed, 17 Sep 2014 21:12:00 -0500

Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack.

Sun, 21 Sep 2014 16:22:00 -0500

Disclosure: I own shares of NKE For years, Nike, Inc. (NYSE:NKE) has been relying on endorsements and sponsorships featuring sports celebrities like Adrian Peterson, Ray Rice,  Tiger Woods and Lance Armstrong to spread the buzz for its products. Sometimes, new product lines have even been developed and launched under an athlete’s name, as is [...]

Sun, 21 Sep 2014 16:11:00 -0500

Shares in the Chinese e-commerce giant Alibaba soared on Friday as seemingly the entire American investing public bid for a piece of the action. But, as the famous value investor Benjamin Graham pointed out, in the long run the stock market is not a voting machine but a weighing machine. Sooner or later Friday's bulls will discover they have been served short-measure.

Sun, 21 Sep 2014 15:14:00 -0500

Though U.S. physicians continue to have issues with the Affordable Care Act, it appears to be a generational taste developing of the law making sweeping changes to their profession. More than half, or 50.8 percent, of doctors 46 years of age and older give the health law a “D” or “F” [...]

Sun, 21 Sep 2014 12:13:00 -0500

After some real-world usage, it's already clear that life with a phablet brings compromises. iPhone users accustomed to one-handed use of their device will find the iPhone 6 Plus nearly impossible to manipulate without placing both hands on it. If you're ready to make that move, the 6 Plus is gorgeous and might be the perfect smartphone for you. Otherwise, you might be like me.

Sun, 21 Sep 2014 12:12:00 -0500

This time, when Samsung accuses Apple of copying, it has a point. And it's about time Apple got dragged in the phablet era. The iPhone 6 Plus is gorgeous and a worthy entrant into the fastest-growing segment of the mobile market. That there were no phablets before the Galaxy Note invented the segment three years ago is history. Samsung motivated Apple to up its game and the result is outstanding.

Fri, 19 Sep 2014 20:29:00 -0500

Retaining your position and sustaining your business continues to require the ability to present and persuade. Therefore every individual on a business stage needs to develop the strongest presentation abilities they possibly can. Here are the 3 core skills that will help you succeed.

Fri, 19 Sep 2014 16:18:00 -0500

The largest IPO in US history has put a new person on top of China's richest.

Thu, 18 Sep 2014 13:54:00 -0500

Boston Cab Dispatch, Inc., et al. v. Uber Technologies, Inc., currently before the federal district court of Massachusetts, highlights the tension created when innovation threatens older businesses.

Wed, 17 Sep 2014 20:53:00 -0500

Visit almost any anti-GMO website and you will find alarming headlines about the alleged dangers of GMO foods. They kill pigs, cows and sheep on farms and in lab studies! Humans are next! "Monsanto’s GMO Feed Creates Horrific Physical Ailments in Animals," screams a typical article, in AlterNet, a popular anti-GMO site. It [...]

Wed, 17 Sep 2014 15:26:00 -0500

Jealousy. Regret. Embarrassment. Negative feelings like these don't just bring down your mood—they can lower your net worth, too.

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 11922 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.