Thursday, July 24, 2014
Top Entrepreneur News

Thu, 24 Jul 2014 19:00:00 -0500

To get attention on the crowded Internet, you have to devote time to your craft and plan well.

Thu, 24 Jul 2014 18:36:00 -0500

James Proud, a former Thiel Fellow, has come up with a sleep-tracking system that is getting lots of love from the crowd.

Thu, 24 Jul 2014 18:30:00 -0500

The winning companies will figure out how to deliver a seamless and exceptional experience that satisfies users -- before they even ask for it.

Thu, 24 Jul 2014 18:00:00 -0500

Past performance is no longer an accurate proxy for future success. In hiring, the most critical skill is the ability to learn on the fly.

Thu, 24 Jul 2014 17:30:00 -0500

Spending time with ambitious youth is one of the best things you could do to jump start your own ambition.

Thu, 24 Jul 2014 17:00:00 -0500

Take a minute per day to forget that you're an overworked adult and see your anxiety melt away.

Thu, 24 Jul 2014 16:30:00 -0500

Any outfit promising a super-speedy turnaround will probably deliver less than optimum results.

Thu, 24 Jul 2014 16:25:00 -0500

A new survey from Sageworks finds that over 75 percent of small-business owners have never applied for a loan.

Thu, 24 Jul 2014 16:15:00 -0500

Piinpoint helps businesses choose where to open based on facts, not just intuition.

Thu, 24 Jul 2014 16:00:00 -0500

Without face-to-face contact, it’s difficult to manage the conversation, navigate complex issues or deal with difficult personalities in the group. The good news is there are specific techniques you can use to improve these calls.

Thu, 24 Jul 2014 16:00:00 -0500

The company missed expectations due to weak sales at Dunkin' Donuts in the U.S. and Baskin-Robbins' struggles abroad.

Thu, 24 Jul 2014 15:39:00 -0500

The case of an Airbnb guest who overstayed his welcome and now is a legal tenant raises critical questions about what the home-rental platform can do to protect its hosts.

Thu, 24 Jul 2014 15:30:00 -0500

For a close-knit team it is imperative everyone is on the page. If not, your startup could go into a tailspin.

Thu, 24 Jul 2014 15:00:00 -0500

The must-have characteristics needed to start, grow and expand your company.

Thu, 24 Jul 2014 14:30:00 -0500

Startups that thrive manage to eke out the first profits that convince investors to put in the money that grows the company.

Thu, 24 Jul 2014 14:00:00 -0500

The wealthiest companies work hard to know where every dime goes. Startups literally cannot afford to do less.

Thu, 24 Jul 2014 13:30:00 -0500

Filling key roles in your company is both crucially important and a distraction. It's important to know what you can delegate and what you can't.

Thu, 24 Jul 2014 13:00:00 -0500

The best venture investors may be the ones who can currently empathize with your status as a startup.

Thu, 24 Jul 2014 12:30:00 -0500

Don't just blame the Millennials. The struggle between the status quo and young up-and-comers is ageless, and important.

Thu, 24 Jul 2014 12:00:00 -0500

A group of franchisees are accusing the convenience chain of trying to make a profit by systematically forcing South Asian immigrant franchisees out.

Thu, 24 Jul 2014 11:30:00 -0500

The more information you can get on your competitor's website and online marketing efforts, the better.

Thu, 24 Jul 2014 11:30:00 -0500

After 30 years in the corporate world, Skip Wyatt decided it was time to create jobs instead of finding ways to eliminate them.

Thu, 24 Jul 2014 11:00:00 -0500

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words

Thu, 24 Jul 2014 07:00:00 -0500

Chick-fil-A and Chipotle are two of the hottest brands in food right now. Here's how they're cashing in on travelers' tastes.

Wed, 23 Jul 2014 22:30:00 -0500

It turns out, products don't sell themselves, and customers enjoy interacting with people.

Wed, 23 Jul 2014 22:00:00 -0500

Meals and entertainment expenses can save on your taxes but you need to see it the way the IRS sees it.

Wed, 23 Jul 2014 21:30:00 -0500

Happy employees and great prices lead to devoted customers, or so the theory goes. A New England supermarket chain may sacrifice all this in a battle of cousins.

Wed, 23 Jul 2014 21:00:00 -0500

Make your client-support process a win for all involved, not excluding those answering the phones.

Wed, 23 Jul 2014 20:47:00 -0500

Earlier this year, the toy company launched Lego Ideas, a strategy to crowdsource new designs.

Wed, 23 Jul 2014 20:30:00 -0500

How do competitors deliver top performance when so much is riding on a single movement?

Wed, 23 Jul 2014 20:00:00 -0500

If you like to read for escape, read these books to escape to the next level.

Wed, 23 Jul 2014 19:45:00 -0500

The location-based social networking platform continues its rebranding efforts with a new logo.

Wed, 23 Jul 2014 19:30:00 -0500

There’s one thing worse than watching an entrepreneur crumble under a fatal barrage of questions.

Wed, 23 Jul 2014 19:00:00 -0500

There are many moral and ethical questions business owners face on a regular basis. Is there a right way to do things?

Wed, 23 Jul 2014 18:30:00 -0500

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.

Wed, 23 Jul 2014 18:00:00 -0500

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.

Wed, 23 Jul 2014 17:45:00 -0500

Turning business processes into games -- the idea behind the trendy buzzword “gamification” -- encourages frequent participation and makes mundane tasks entertaining.

Wed, 23 Jul 2014 17:45:00 -0500

Technology execs gather to discuss the challenges and opportunities of this growing industry.

Wed, 23 Jul 2014 17:30:00 -0500

Reading the fine-print is important, but big picture items -- and a little humor -- go a long way.

Wed, 23 Jul 2014 17:30:00 -0500

Managing the risk properly is the challenge. Use the right intelligence to make your moves.

Wed, 23 Jul 2014 17:00:00 -0500

Not all investors are created equal. Here are some tips on finding the best investor for your startup and its needs.

Wed, 23 Jul 2014 16:30:00 -0500

Foster new relationships abroad by building trust and minding important social cues.

Wed, 23 Jul 2014 16:10:00 -0500

Perhaps your greatest creative ideas will happen away from the keyboard, pen in hand.

Wed, 23 Jul 2014 16:00:00 -0500

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.

Wed, 23 Jul 2014 15:30:00 -0500

Are you the total package? Work to create the best version of you.

Wed, 23 Jul 2014 15:00:00 -0500

The steps you must take to turn a side hustle into a full-fledged business.

Wed, 23 Jul 2014 15:00:00 -0500

Officials believe the American-owned food supplier in China purposefully sold expired chicken to chains including McDonald's, KFC and Starbucks.

Wed, 23 Jul 2014 14:30:00 -0500

These three tips can keep staff empowered and engaged – without micromanaging.

Wed, 23 Jul 2014 14:00:00 -0500

You weren't afraid of risk when you launched your business, now take the risk of trusting your team to help you grow it.

Wed, 23 Jul 2014 13:30:00 -0500

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.

Wed, 23 Jul 2014 13:08:00 -0500

After 10 years in the Marines and a bout with leukemia, this franchisee decided she wanted to be an entrepreneur.

Wed, 23 Jul 2014 13:00:00 -0500

Sure, mobile banking apps let you track your cash on the go, but they can also help you protect it, too. Here's how. It's easier than you might think.

Wed, 23 Jul 2014 12:30:00 -0500

There’s no traffic on the extra mile.

Wed, 23 Jul 2014 12:00:00 -0500

With so much of our work now being done at computers, music has become an important way to 'optimize the boring.' Here's how to do it right.

Wed, 23 Jul 2014 11:30:00 -0500

With many unsatisfied with the current setup for giving feedback, find out how software can step into the breach.

Wed, 23 Jul 2014 11:00:00 -0500

Why events focused on the creative arts may be a more effective way to meet other innovators, find inspiration and reconnect with your entrepreneurial soul.

Wed, 23 Jul 2014 11:00:00 -0500

Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.

Tue, 22 Jul 2014 23:00:00 -0500

Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.

Tue, 22 Jul 2014 22:30:00 -0500

Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run.

Tue, 22 Jul 2014 22:00:00 -0500

After completing his challenge of taking 30 courses in 30 days, a businessman shares his insights.

Tue, 22 Jul 2014 21:30:00 -0500

An author hawking his books in the park provides some examples for strategies that can easily be adapted for your business.

Tue, 22 Jul 2014 21:00:00 -0500

More devices are expected to be connected at the end of the decade. Router-maker Belkin recently launched a new product line to get an early start.

Tue, 22 Jul 2014 20:45:00 -0500

The consumer tech giant beat on profit and missed on revenue in the third quarter.

Tue, 22 Jul 2014 20:30:00 -0500

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.

Tue, 22 Jul 2014 20:21:39 -0500

The retailer will launch a line of head-to-toe outfits "best suited for different professions," including 'The Corporate Guy,' 'The Creative Guy,' and yes, 'The Startup Guy.'

Tue, 22 Jul 2014 20:00:00 -0500

The founder of startup Fusio-io used a technique that is critical to every entrepreneur in the world but seldom mastered.

Tue, 22 Jul 2014 19:50:00 -0500

The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.

Tue, 22 Jul 2014 19:41:00 -0500

Two courts disagree on whether the Internal Revenue Service can provide subsidies to those purchasing health insurance on the federal health insurance exchange.

Tue, 22 Jul 2014 19:30:00 -0500

Entrepreneurs seeking to market to educators would benefit from understanding how new apps and tools align with schools’ day-to-day needs.

Tue, 22 Jul 2014 19:00:00 -0500

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.

Tue, 22 Jul 2014 18:33:00 -0500

There are several important factors to consider before you license your invention. Here's a handy overview to help you out.

Tue, 22 Jul 2014 18:30:00 -0500

Effective sales teams are the product of the culture within the team, across the company and including customers.

Tue, 22 Jul 2014 18:00:00 -0500

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

Tue, 22 Jul 2014 17:32:21 -0500

In this drawing, Apple's image for a smartwatch looks similar to other devices that are already out.

Tue, 22 Jul 2014 17:30:00 -0500

Tolerating interruptions is not the hallmark of a successful business leader.

Tue, 22 Jul 2014 17:22:00 -0500

The venture signals that YouTube stars with palpable buzz and inbuilt fan bases have become increasingly enticing to the world’s biggest music corporations.

Tue, 22 Jul 2014 17:00:00 -0500

These franchise founders are turning oddball menu offerings into serious business.

Tue, 22 Jul 2014 16:55:00 -0500

Eighty-five investors can now say they own part of The Hard Rock Hotel in downtown Palm Springs, Calif.

Tue, 22 Jul 2014 16:30:00 -0500

In the world of startups, entrepreneurs have very little time. To help organize tasks and responsibilities, consider these tips.

Tue, 22 Jul 2014 16:00:00 -0500

Do the following traits, characteristics and quirks describe you?

Tue, 22 Jul 2014 15:30:00 -0500

Setting an ambitious goal at your company can act as a magnet to the best employees, who will want to stick around to see it through.

Tue, 22 Jul 2014 15:15:00 -0500

Legal battles with franchisees, expired meat and another disappointing quarterly report: it's already been a hard week for McDonald's.

Tue, 22 Jul 2014 15:00:00 -0500

One of the top issues for business owners is finding time, so technology solutions are needed to ease the burden.

Tue, 22 Jul 2014 15:00:00 -0500

How asking ‘why’ can help you lock up the sale.

Tue, 22 Jul 2014 14:30:00 -0500

You design your environment, and how you do so says as much about you, your passion, commitment and leadership style as it does about your company culture.

Tue, 22 Jul 2014 14:00:00 -0500

Apoorva Mehta’s company, the grocery delivery service Instacart, just raised $44 million and is expanding rapidly.

Tue, 22 Jul 2014 13:30:00 -0500

To win at poker, consistently make the right bets on the right cards. Winning in business -- and in life -- is exactly the same.

Tue, 22 Jul 2014 13:00:00 -0500

You don't need a massive budget to create high-quality commercial-like videos. You just need an iPhone and a few tips.

Tue, 22 Jul 2014 12:30:00 -0500

Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.

Tue, 22 Jul 2014 12:00:00 -0500

When starting up, it's OK if you don't know what you're doing some of the time. Here's why you should always keep an open mind and keep learning.

Tue, 22 Jul 2014 11:30:00 -0500

Jim Koch has had the same title for the last three decades, but he's as excited as ever to go to work each day. Here's why.

Tue, 22 Jul 2014 11:30:00 -0500

Devang and Chaitali Kothari didn't realize that the biggest challenge in franchising would be learning to be good managers.

Tue, 22 Jul 2014 11:00:00 -0500

It's not always possible to bring a valued partner along to a presentation but it can better the odds at success.

Tue, 22 Jul 2014 11:00:00 -0500

Costumers judge your site first by how it looks and performs, then content.

Mon, 21 Jul 2014 23:00:00 -0500

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.

Mon, 21 Jul 2014 22:30:00 -0500

A CEO who can't turn off that business persona for the nonwork parts of life may encounter a bountiful set of serious problems.

Mon, 21 Jul 2014 22:00:00 -0500

That feeling of being unfettered on the Internet is an illusion but some basic legal documents will make it virtually real.

Mon, 21 Jul 2014 21:30:00 -0500

Those college kids running errands, unburdened by your senior staff's decades of experience, can’t help but have a fresh perspective.

Mon, 21 Jul 2014 21:00:00 -0500

The impulse may be to rush to market, but taking the time to understand your potential customers will go a long way.

Mon, 21 Jul 2014 20:30:00 -0500

Zero hour contracts, already common in UK and Europe, are likely to catch on in the US.

Thu, 24 Jul 2014 17:05:00 -0500

While some scientists on the Voyager 1 mission team are fairly certain that the spacecraft has left the sphere of our Sun’s influence and reached interstellar space, others aren’t so certain.

Thu, 24 Jul 2014 16:51:00 -0500

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Michelle Zatlyn, co-founder CloudFlare…

Thu, 24 Jul 2014 16:36:00 -0500

Remember when Facebook's need to conquer mobile prompted handwringing before and after its 2012 IPO?

Thu, 24 Jul 2014 14:53:00 -0500

Paid vacation time is one of the most prized forms of professional compensation. So why are we so bad at taking advantage of it?

Thu, 24 Jul 2014 12:28:00 -0500

Universal (a division of Corp.) has dropped this full-length theatrical trailer for Fifty Shades of Grey courtesy of NBC's The Today Show. The last ten seconds are arguably not safe for work, yet the trailer earned the green-band (for general audiences) approval.  There was actually a sanitized for network television version that debuted this morning on The Today Show which was followed by an interview with the cast and a clip from the film. This was actually preceded several days ago by what amounted to a teaser to the trailer presented by Beyoncé Knowles's Instagram account. The star of Austin Powers: Goldmember and The Pink Panther will be singing a version of "Crazy in Love" for the film adaptation of E.L. James novel, some of which is sampled in the above trailer. It was certainly a different way to drop a yet another teaser for a trailer.  But them's the breaks as the technology changes how marketing materials like this are dispersed. In this day and age, how a trailer is released is arguably as much of a news story as the existence of said trailer and what it contains about the film it is advertising.

Thu, 24 Jul 2014 12:04:00 -0500

There may very well be a day when Apple executives set up an iPhone X rumour publication that consists of nothing but endless, daily, rumours of the next iPhone. They can call it the iPhone Bugle, or iPhone X Times. Just so long as ‘iPhone’ is in the title, Jimmy Tan has a grainy-picture gallery, and there’s a ‘Leaker Wars’ section where leakers accuse each other of leaking fake pictures of dummy models. That would save us all a lot of time. Until then, people like myself will have to diligently wade through the iPhone rumour sludge to present you, the eager public, with something to look forward to. This year’s rumour-mill feels like it has been in overdrive for the last seven months. We’ve seen rumours ranging from haptic feedback on the iPhone 6, to wireless charging, to automatic location-based unlocking. Some likely, some rumour-mill fairytales. Here, I’ll rundown the most believable rumours  reported so far. And be sure to check back here for updates as and when they come in. Screen The biggest and most likely rumour is that Apple is going to increase the size of the screen, possibly with two versions of the iPhone 6 on the way. We’ve seen dummy shots of both 4.7 and 5.5-inch versions, with the 5.5-inch device potentially scheduled for a 2015 launch because of production problems, according to Mac Rumours. However Chinese publication, Economic Daily, said that iPhone assembler, Foxconn, is ramping up production and hiring new staff for a double launch later this year.

Wed, 23 Jul 2014 16:04:00 -0500

It's a fairly standard condemnation of the business practices of WalMart that it pays low wages to its associates, what in other companies we tend to call employees. It's certainly true that WalMart pays low wages by the standards of, say, the computing industry, or the joys of government work. But that's not actually how we should be measuring whether WalMart's wages are high or low. The correct method would be, well, what would wages be in retail in the absence of WalMart? And there's an intriguing little paper that looks at this question. Not exactly, as it's not looking at WalMart as a specific company, rather it's looking at the effect of big retail on wages in the retail sector. Given that WalMart is very definitely big retail we can take this paper as being a useful proxy for the effect of the firm. And the result is most interesting: With malls, franchise strips and big-box retailers increasingly dotting the landscape, there is concern that middle-class jobs in manufacturing in the U.S. are being replaced by minimum wage jobs in retail. Retail jobs have spread, while manufacturing jobs have shrunk in number. In this paper, we characterize the wages that have accompanied the growth in retail. We show that wage rates in the retail sector rise markedly with firm size and with establishment size. These increases are halved when we control for worker fixed effects, suggesting that there is sorting of better workers into larger firms. Also, higher ability workers get promoted to the position of manager, which is associated with higher pay. We conclude that the growth in modern retail, characterized by larger chains of larger establishments with more levels of hierarchy, is raising wage rates relative to traditional mom-and-pop retail stores. Don't you think that's an interesting result? That pay at Big Box and chain retail is higher than it is in the Mom and Pop stores that they largely replace?

Tue, 22 Jul 2014 13:55:00 -0500

As we get older, our doctors seem to get younger. Doctors that used to seem like wise elder sages now look like kids you would hire to mow your lawn. Yet, we continue to place profound trust in even the youngest doctors. We know they studied hard and achieved academically, went through on-the-job apprenticeships, and earned the requisite certifications. These tough credentials are why we allow white-coated strangers to cut us open in the OR or prescribe a drug for our child.

Sun, 20 Jul 2014 19:52:00 -0500

Ninety-four years ago, in an editorial about Robert Goddard's rocket experiments, the New York Times stated that using rockets to travel into space would be impossible.

Thu, 17 Jul 2014 00:19:00 -0500

Breakdowns in customer service are unavoidable. An ice storm forces you to miss a customer’s shipping deadline. A waiter drops a tray in a customer’s lap. [I confess to this one personally, back in my brief and colorful career as a waiter.]  A computer system goes down. A key person walks out on you with no notice—on the only day you couldn’t possibly arrange coverage.

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 11741 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.