Sunday, April 20, 2014
Top Entrepreneur News

Mon, 21 Apr 2014 03:00:00 -0500

While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.

Mon, 21 Apr 2014 01:00:00 -0500

A corporate nomad explains her discovery of ways to absorb the amazing places in her travels while still accomplishing her business goals.

Sun, 20 Apr 2014 02:00:00 -0500

A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.

Sat, 19 Apr 2014 23:30:00 -0500

Oakland A's second baseman Eric Sogard discusses how he manages his finances, so he can make smart future investments.

Sat, 19 Apr 2014 05:00:00 -0500

Robin Chase says that to make positive change on a large scale, social entrepreneurs need to make sure they are first and foremost catering to the needs of their customer.

Sat, 19 Apr 2014 04:30:00 -0500

A new generation of corporate buyers is seeking ways to evaluate enterprise technology in the same way that shoppers tap Yelp for insight about consumer products.

Sat, 19 Apr 2014 04:00:00 -0500

Trying to pick the best option as you move through the startup paces? Gain insights from someone who's been through both types of programs.

Sat, 19 Apr 2014 03:00:00 -0500

Adoption of better safeguards in the physical world will drive criminals to electronic theft, argues payments validation entrepreneur.

Sat, 19 Apr 2014 02:18:00 -0500

You’ve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.

Sat, 19 Apr 2014 02:00:00 -0500

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.

Sat, 19 Apr 2014 01:30:00 -0500

Increases in staffing at a growing company can pose a challenge when juggling the wide swings in client workload.

Sat, 19 Apr 2014 01:29:00 -0500

Olle Lundberg, founder of Lundberg Design and the man behind Twitter's birdhouse-themed San Francisco headquarters, shares tips for improving office productivity and morale.

Sat, 19 Apr 2014 01:23:00 -0500

Fast-food chains have been trying to one-up each other with wacky offerings like the Waffle Taco and Chicken Corsage. Here are some of the weirdest items on the menu.

Sat, 19 Apr 2014 01:00:00 -0500

If you hit it right, antique toys can be a highly valued part of your investment portfolio.

Sat, 19 Apr 2014 00:49:00 -0500

Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother’s Day campaign ready.

Sat, 19 Apr 2014 00:28:00 -0500

If you're not sure where to locate your business, these tips can help you decide whether to start at home or rent commercial space.

Sat, 19 Apr 2014 00:14:00 -0500

Target's online subscription service launched in September with just 150 baby-care items. Now, it's increasing its product offering tenfold, offering everything from K-cups to dog food for regular delivery.

Sat, 19 Apr 2014 00:00:00 -0500

Buckling down to accomplish heaps of tasks seems to have fallen out of fashion lately. But success demands massive amounts of this very stuff.

Fri, 18 Apr 2014 23:30:00 -0500

Instead of being afraid to share information about your firm, embrace it as a new way to hire (and retain) social media-savvy job seekers.

Fri, 18 Apr 2014 23:25:00 -0500

More Americans report they would rather forgo sex than a mobile phone, and almost 70 percent of Americans say they check their mobile phone even when it hasn't made any indication of a message arriving.

Fri, 18 Apr 2014 22:30:00 -0500

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.

Fri, 18 Apr 2014 22:13:00 -0500

A security hole allowed data thieves access to some customer card information but not names, addresses or PINs.

Fri, 18 Apr 2014 22:00:00 -0500

Television interviews are a high-stakes game that can pay major dividends. With these strategies, you’ll be able to enhance your ability to get your message across.

Fri, 18 Apr 2014 21:30:00 -0500

Pitching to investors can be a full-time job, but if you prepare yourself for meetings, it can save you precious time.

Fri, 18 Apr 2014 21:00:00 -0500

Nonstop flights are great. Nonstop talking seatmates? Not so much. We turned to some experts for help.

Fri, 18 Apr 2014 20:00:00 -0500

A snapshot of what works best in the current Facebook landscape and how quickly things can change.

Fri, 18 Apr 2014 19:30:00 -0500

Professional coach and Entrepreneur.com contributor Lindsay Broder on what you need to keep in mind when managing a startup -- and a team -- through a rough patch.

Fri, 18 Apr 2014 19:00:00 -0500

Sonja Rasula was tired of boring business conferences. So, she used her summer camp memories as a launch pad for CAMP, a new kind of networking event for adults.

Fri, 18 Apr 2014 18:30:00 -0500

After her father's death, Jane Daume was inspired to become a franchisee for an in-home care business for seniors.

Fri, 18 Apr 2014 17:31:00 -0500

In the wake of the recent Heartbleed SSL bug revelation, it's more crucial now than ever to update all of your online passwords. Here's how in one easy, neat and tidy infographic.

Fri, 18 Apr 2014 17:00:00 -0500

A device called the MIDI Sprout, which transforms plant biorhythms into a sort of music, is sowing major seed funding on Kickstarter -- to the tune of over $27,000.

Fri, 18 Apr 2014 03:36:00 -0500

The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.

Fri, 18 Apr 2014 03:30:00 -0500

A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.

Fri, 18 Apr 2014 02:25:00 -0500

Facebook's latest feature allows you to see which of your friends are near your physical location in real time.

Fri, 18 Apr 2014 02:20:00 -0500

Boston Pizza customers can now vote on whether the chain should begin selling a Pizza Cake, a gas-powered pizza cutter or a pizza air freshener.

Fri, 18 Apr 2014 01:40:00 -0500

According to a new Pew study, if you're like a lot of Americans, you'd like to own something that gets you places faster, lets you time-travel or somehow prolongs your life.

Fri, 18 Apr 2014 01:30:00 -0500

The White House has made April National Financial Capability Month.

Fri, 18 Apr 2014 01:13:00 -0500

Follow these tips for determining a price that makes you a profit without gouging your customers.

Fri, 18 Apr 2014 01:03:00 -0500

If you’re thinking of quitting Facebook, get in line.

Fri, 18 Apr 2014 01:00:00 -0500

Before Americans start celebrating a drop in the number of uninsured, you first have to look behind the numbers.

Fri, 18 Apr 2014 00:30:00 -0500

For nonprofits, fundraising isn't just about the 'ask.'

Fri, 18 Apr 2014 00:24:00 -0500

The tech giant's latest mobile operating system may boast a song recognition feature in a partnership with Shazam.

Thu, 17 Apr 2014 23:05:00 -0500

The peer-to-peer lending site announced today that, with its acquisition of Springstone Financial, it would be expanding its reach in consumer finance.

Thu, 17 Apr 2014 22:46:00 -0500

No, you're not mean. Just smart. Sometimes it's okay to ignore connection requests on the world's most popular career social networking platform. Here's when you probably should.

Thu, 17 Apr 2014 22:45:00 -0500

Much-coveted shoes are being bartered and sold by high schoolers at sneaker conventions across the country at eye-opening prices, The New York Times reports.

Thu, 17 Apr 2014 22:30:00 -0500

It is a delicate balance to keep your business on track while juggling the responsibility of caring for an aging relative.

Thu, 17 Apr 2014 22:27:00 -0500

The burger chain is eyeing an aggressive expansion plan over the next decade.

Thu, 17 Apr 2014 21:47:00 -0500

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.

Thu, 17 Apr 2014 21:30:00 -0500

For a small startup, often passion can be more valuable than skills, as mindset can’t be taught but capabilities can.

Thu, 17 Apr 2014 21:00:00 -0500

Three traits that social entrepreneurs and purpose-driven organizations need to thrive.

Thu, 17 Apr 2014 20:48:00 -0500

Coolhaus founder Natasha Case went from selling ice cream sandwiches out of an old postal truck to self-made millionaire. Here's how.

Thu, 17 Apr 2014 20:30:00 -0500

Prepare to meet the mammoth mechanical crab of your nerdiest undersea dreams.

Thu, 17 Apr 2014 20:00:00 -0500

With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.

Thu, 17 Apr 2014 19:30:00 -0500

Often entrepreneurs try to cut corners to save costs. But doing so with your legal documents, may end up costing you more down the road.

Thu, 17 Apr 2014 19:30:00 -0500

Business owners should always avoid making excuses, but business coach Lindsay Broder says this one can really annoy your staff.

Thu, 17 Apr 2014 19:00:00 -0500

There is always a reason for deciding not to do something. Here's some advice on how to say no without feeling guilty about it.

Thu, 17 Apr 2014 18:30:00 -0500

For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.

Thu, 17 Apr 2014 18:30:00 -0500

After years of self-employment, this franchisee wanted to get into business for himself but not by himself.

Thu, 17 Apr 2014 18:00:00 -0500

Often entrepreneurs hire people that aren't top-notch, because they need to fill the position quickly. To avoid this problem, they need to plan ahead.

Thu, 17 Apr 2014 17:00:00 -0500

Now is the best time to start creating a local strategy and to start building up your presence on search engine results pages.

Thu, 17 Apr 2014 03:41:00 -0500

Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.

Thu, 17 Apr 2014 03:30:00 -0500

Don't kid yourself. For most new firms launching outside Silicon Valley, developing a startup strategy is essential.

Thu, 17 Apr 2014 03:00:00 -0500

Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.

Thu, 17 Apr 2014 02:59:00 -0500

These three browser-based tools will change your life. Or at least streamline it a bit.

Thu, 17 Apr 2014 02:30:00 -0500

Founding or working at a new business can be scary, but each experience can lead to improvements.

Thu, 17 Apr 2014 02:00:00 -0500

Could student sleuths have finally uncovered the true identity the mystery man behind the world's most enigmatic currency? Or is this just another false alarm?

Thu, 17 Apr 2014 01:57:00 -0500

Hot on the heels of the drumstick corsage, KFC is bringing back the super-hyped Double Down.

Thu, 17 Apr 2014 01:38:00 -0500

In a blog post, Microsoft chief Satya Nadella discusses the importance of developing a 'data culture,' where information is dynamically aggregated across every level of the company.

Thu, 17 Apr 2014 01:21:00 -0500

Get your business started on the right foot by choosing workers who are a good fit for your cleaning business and training them properly.

Thu, 17 Apr 2014 01:00:00 -0500

As the debate over net neutrality rages on, here's some basic information about how you might be affected.

Thu, 17 Apr 2014 00:00:00 -0500

Harness the proper tools, do analysis and understand how effectively your organization’s marketing initiatives work together.

Thu, 17 Apr 2014 00:00:00 -0500

After a grim February, restaurants once again ruled as the largest job creators in the franchise sector.

Wed, 16 Apr 2014 23:40:00 -0500

The president is traveling to a community college in Pennsylvania later today where he will announce new initiatives aiming to bolster the U.S. labor force.

Wed, 16 Apr 2014 23:30:00 -0500

Founders often reach a point when they need to hand over the reins to a more experienced person. Here are a few pieces of advice on how to make the transition process easier.

Wed, 16 Apr 2014 22:38:00 -0500

Etsy Wholesale, which debuts in August, will enable makers to sell their creations directly to major retailers -- including Nordstrom and West Elm.

Wed, 16 Apr 2014 22:15:00 -0500

Major manufacturers and wireless carriers have agreed to offer a free opt-in 'kill switch' for smartphones made after July 2015.

Wed, 16 Apr 2014 21:50:00 -0500

Mt. Gox isn't rising from the ashes after all and its customers will likely never see the hundreds of thousands of bitcoins the shattered exchange lost.

Wed, 16 Apr 2014 21:45:00 -0500

If your workstation doesn't fit you, you're in trouble. Here's a quick guide to setting up your workspace for optimal health and productivity.

Wed, 16 Apr 2014 21:00:00 -0500

Partnering with the wrong corporation can spell disaster for a growing social enterprise. Here’s what to consider before getting wed to a new initiative.

Wed, 16 Apr 2014 20:30:00 -0500

Faith and belief drive a lot of what we do. Yet, we are asked to leave our beliefs at the doorstep of our offices.

Wed, 16 Apr 2014 20:11:00 -0500

Drones plus selfies equals dronies. Get used to it.

Wed, 16 Apr 2014 20:00:00 -0500

The small stuff, like answering emails and tweaking your web site design, are important but shouldn't be at the top of your to-do list. Instead, your time would be better spent focusing on the fundamentals.

Wed, 16 Apr 2014 19:30:00 -0500

Professional coach Lindsay Broder on how and why effective business managers need to lead -- and inspire -- by example.

Wed, 16 Apr 2014 19:00:00 -0500

These simple yet powerful business principles will help you win relationships and earn repeat business.

Wed, 16 Apr 2014 19:00:00 -0500

After stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.

Wed, 16 Apr 2014 18:30:00 -0500

With a wealth of experience in corporate management, these Goddard School franchisees knew the right franchisor was key to success.

Wed, 16 Apr 2014 18:30:00 -0500

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.

Wed, 16 Apr 2014 04:11:00 -0500

The hot-tempered former NFL wide receiver wonders how 'easy’' the complicated cryptocurrency is. Don’t even get us started.

Wed, 16 Apr 2014 04:00:00 -0500

Performance evaluations are critical. They can engage employees deeply to deliver their best effort to a company.

Wed, 16 Apr 2014 03:30:00 -0500

While its hard out there for a female founder, I am not letting it stop me.

Wed, 16 Apr 2014 03:14:00 -0500

The iPhone generation tries to figure out how a Walkman works in this viral video.

Wed, 16 Apr 2014 02:35:00 -0500

The bad-boy founder of the Bitcoin Foundation and BitInstant is back at his mom and dad's place and he's in big trouble for allegedly funneling $1 million into shady Silk Road dealings.

Wed, 16 Apr 2014 02:35:00 -0500

Investors have shown the most interest in dumping their dollars into real-estate deals since the SEC's historic lifting of the general solicitation ban.

Wed, 16 Apr 2014 02:30:00 -0500

Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.

Wed, 16 Apr 2014 01:00:00 -0500

Pluto Mail lets you 'unsend' messages, edit unopened ones and choose a shelf-life for all your email transactions.

Wed, 16 Apr 2014 01:00:00 -0500

Focusing on the long term, keeping your feelings in check and rooting out negative influences can lead to success.

Wed, 16 Apr 2014 00:52:00 -0500

Jobs in science and engineering got top marks from CareerCast in a study that looked at stress, income and room for advancement.

Wed, 16 Apr 2014 00:50:00 -0500

A look at where online shopping is expected to grow the fastest in the next five years and which companies are leading the charge.

Wed, 16 Apr 2014 00:44:00 -0500

This flight attendant could probably double as a standup comedian, with her spiced-up safety announcement garnering over 1.5 million views on YouTube.

Wed, 16 Apr 2014 00:35:00 -0500

The tech company has a new patent application to apply Google Glass's camera feature to contact lenses.

Sun, 20 Apr 2014 21:55:00 -0500

Among the many wonderful things about being a (shameless) Warren Buffett devotee is that the man's wisdom provides life and money lessons in equal measure. Whether you're compounding cash or fulfillment, the results are the same: geometric returns. In many ways, the two are inseparable for Buffett: his life's integrity and simplicity inform his investing which in turn informs his purposeful life. The most virtuous of circles.

Sun, 20 Apr 2014 17:12:00 -0500

OK, can we please stop pretending biofuel made from corn is helping the planet and the environment? With huge subsidies for ethanol in gasoline, with all States now selling gasoline having some ethanol blend, and a general misconception that these biofuels are green, corn ethanol has taken on a $30 billion/yr life of its own.

Sun, 20 Apr 2014 16:48:00 -0500

For anyone who follows East Asia, here’s a question: what is Japan’s guiltiest secret?

Sun, 20 Apr 2014 15:42:00 -0500

The agreed to sale of the Milwaukee Bucks last week by Herb Kohl to Marc Lasry and Wesley Edens for $550 million shows how Michael Jordan outsmarted a billionaire and a U.S. senator.

Sun, 20 Apr 2014 14:13:00 -0500

At 10:06am Eastern time, the SpaceX Dragon successfully berthed with the International Space Station, marking the fourth time that one of the company's Dragon spacecraft has made the trip successfully.

Sun, 20 Apr 2014 12:29:00 -0500

When you’re happily employed, you probably don’t give much thought to job interviews. If you are career savvy, you nurture your network, maintain your thought leadership brand, and keep your skills updated. But actual job interview training can wait until you need it. This is fair…IF you are talking about your interview skills as the job candidate, but NOT if you are the interviewer in the hiring position. You probably don’t think of your job as interviewing and hiring people. But if you want to advance your career, grow your scope of responsibility and take on more, then you’ll need a team to support you. You will need to hire, even if it’s just selecting among internal colleagues. You need to have job interview skills –as the INTERVIEWER-- on the other side of the desk.

Sat, 19 Apr 2014 21:32:00 -0500

Just  Software deals netted out 42% of all dollars invested in the first quarter, with biotechnology receiving 11%.  VCs invested $816M in IT Services or 9% of all dollars, making this the third largest investment category.  Interest in IT Services continues to accelerate, with dollars invested in this category increasing 33% compared to the prior quarter.

Fri, 18 Apr 2014 17:36:00 -0500

Silicon Valley and other developed regions are great if you want to find investment for your next big “Facebook idea” or start a business for your new high-tech drug. But if you are starting a low-tech business from scratch, manufacturing a physical product, or starting a new service business, the place to be is in a newly industrialized country (NIC). Turkey, China, India and Brazil are examples of newly industrialized countries where a very small investment on a good idea can really skyrocket. Once you go national in one of these countries, you could then turn to a developed economy to go global.

Fri, 18 Apr 2014 13:30:00 -0500

The following guest post is by Eric Schiffer, chairman and CEO of Patriarch Private Equity and CEO of Digitalmarketing.com. 

Wed, 16 Apr 2014 10:00:00 -0500

The Indiana enginemaker believes deeply in the anachronistic idea that investing in its community is smart business. Could it be on to something?

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 10966 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.