Friday, February 27, 2015
Top Entrepreneur News

Fri, 27 Feb 2015 16:15:00 -0600

The groups are betting on a very musical future.

Fri, 27 Feb 2015 16:06:00 -0600

Black and blue or white and gold?

Fri, 27 Feb 2015 16:00:00 -0600

It's an incredibly important and extremely specific role.

Fri, 27 Feb 2015 15:45:00 -0600

Reaching out for help when you need it is crucial when you've taken on the grueling and often lonely work of building a business.

Fri, 27 Feb 2015 15:30:00 -0600

You could learn a lot by working your way to the top of a well-established company, but who has time for that?

Fri, 27 Feb 2015 15:17:00 -0600

Kira Wampler is the new chief marketing officer of the San Francisco ridesharing company Lyft. She is also a mother of two. Here's how she manages both roles.

Fri, 27 Feb 2015 15:04:00 -0600

The taco chain plans to add 1,300 new locations internationally by 2023.

Fri, 27 Feb 2015 15:00:00 -0600

The big event kicks off March 2 in Barcelona.

Fri, 27 Feb 2015 14:45:00 -0600

The Swedish mobile telecom gear maker is suing over patents related to the 2G and 4G/LTE standards.

Fri, 27 Feb 2015 14:30:00 -0600

The Miller brothers have created a technology platform that is transforming real estate investment.

Fri, 27 Feb 2015 14:15:00 -0600

Check out which little-known startups and sectors landed major funding in 2014.

Fri, 27 Feb 2015 14:00:00 -0600

Google's latest moves in the mobile payment market and Apple's plans to expand across the pond.

Fri, 27 Feb 2015 14:00:00 -0600

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.

Fri, 27 Feb 2015 13:30:00 -0600

Spending money on a beautifully designed, fully capable website is no longer a luxury if you're looking to launch or grow any ecommerce business in 2015.

Fri, 27 Feb 2015 13:18:00 -0600

The FCC now has oversight of the Internet. But there is one thing it can never change.

Fri, 27 Feb 2015 13:15:00 -0600

Stone and co-founder Evan Williams teamed up because they resonated and trusted great things would follow.

Fri, 27 Feb 2015 13:00:00 -0600

It's a truism that 20 percent of your efforts yield 80 percent of your results. Now consider what, or who, is causing 80 percent of your problems.

Fri, 27 Feb 2015 12:30:00 -0600

Originally from Des Moines, Iowa, the Newmans were more than willing to relocate to open a Two Men and a Truck location.

Fri, 27 Feb 2015 12:00:00 -0600

Follow these three tips to help make your early hours beneficial.

Thu, 26 Feb 2015 23:30:00 -0600

While these cornerstones can be hard to live by, they are what makes entrepreneurs successful.

Thu, 26 Feb 2015 23:00:00 -0600

The tools you use can either help or hinder your employee's drive and creativity, so think critically about what your goals are.

Thu, 26 Feb 2015 22:30:00 -0600

Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.

Thu, 26 Feb 2015 22:15:00 -0600

Business leaders can empower employees to be entrepreneurial, test out new ideas and spread a culture of innovation.

Thu, 26 Feb 2015 22:00:00 -0600

Hiring is a notoriously tricky process. Finding the stars you need requires knowing what to look for, and how to spot it.

Thu, 26 Feb 2015 21:45:00 -0600

Morgan Stanley analysts don't see a love connection for investors.

Thu, 26 Feb 2015 21:30:00 -0600

Never mind the old-school cocktail party. Be a digital player: Join online professional groups. Or better yet start your own.

Thu, 26 Feb 2015 21:24:00 -0600

The social-media platform has made it easier for users to reach out to their connections whose activity on Facebook indicates they are at risk for self-harm or suicide.

Thu, 26 Feb 2015 21:15:00 -0600

'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.

Thu, 26 Feb 2015 21:00:00 -0600

For firms with global clients, expanding services into new markets is the logical next step. But actually taking that step will require careful planning, research and patience.

Thu, 26 Feb 2015 20:45:00 -0600

Every company needs to invest in cybersecurity but your first line of defense is being aware.

Thu, 26 Feb 2015 20:32:00 -0600

A Texas company is again suing the tech giant, this time over the same patents' use in devices introduced after the original case was underway.

Thu, 26 Feb 2015 20:30:00 -0600

With billions being poured into the medical field, the status quo is no longer an option. It's time for entrepreneurs to enter the fold.

Thu, 26 Feb 2015 20:15:00 -0600

Encountered anyone in this category lately? Learn how to tell if someone is a genuine entrepreneur.

Thu, 26 Feb 2015 20:10:31 -0600

This time, a company wants to build it over a five-mile stretch in California.

Thu, 26 Feb 2015 20:00:00 -0600

Some of us feel like we were just made to do something more with our lives. Some of us know what that something is. But some don't.

Thu, 26 Feb 2015 19:30:00 -0600

One company's innovative product could cause waves in the $30 billion financial data services market.

Thu, 26 Feb 2015 19:27:00 -0600

A raucous debate that has unfolded over the past year has concluded with what appears to be permanent protection of the Internet as open platform for entrepreneurs and free speech.

Thu, 26 Feb 2015 19:15:00 -0600

To remain optimistic, discipline your mind to stay clear of catastrophic, bogged-down thoughts and the "what if" slippery slope of anxiety.

Thu, 26 Feb 2015 19:00:00 -0600

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.

Thu, 26 Feb 2015 18:56:00 -0600

Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.

Thu, 26 Feb 2015 18:45:00 -0600

Heat up your cold calling by focusing on the companies that most need your product.

Thu, 26 Feb 2015 18:34:46 -0600

The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.

Thu, 26 Feb 2015 18:30:00 -0600

If your product is thriving with one customer base, it's time to grow past the comfort zone.

Thu, 26 Feb 2015 18:19:00 -0600

Google may be vying for a slice of the fitness wearables pie.

Thu, 26 Feb 2015 18:15:00 -0600

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.

Thu, 26 Feb 2015 18:07:00 -0600

For the first time, Dunkin' is selling K-Cups in grocery stores and online – and franchisees are reaping the rewards.

Thu, 26 Feb 2015 18:00:00 -0600

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.

Thu, 26 Feb 2015 17:30:00 -0600

When it comes to failure, entrepreneurs should be taking healthy and educated risk that may yield a setback, rather than failing just to fail.

Thu, 26 Feb 2015 17:27:05 -0600

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.

Thu, 26 Feb 2015 17:24:00 -0600

The white chocolate and wafer cup is 100 percent edible – and has the power to get people talking about coffee at a chain better known for chicken.

Thu, 26 Feb 2015 17:15:00 -0600

NBC's Brian Williams and Veterans Affairs Secretary Robert McDonald were caught in misstatements, awakening a discussion about workplace ethics.

Thu, 26 Feb 2015 17:00:00 -0600

Microloans can mean mega profits.

Thu, 26 Feb 2015 16:45:00 -0600

Entrepreneur Lynette Kucsma is bullish on the idea.

Thu, 26 Feb 2015 16:30:00 -0600

Leadership is not a popularity contest or the thrill of being in charge but a commitment to the team and the organization.

Thu, 26 Feb 2015 16:15:00 -0600

Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.

Thu, 26 Feb 2015 16:00:00 -0600

Our VC 100 coverage breaks down exit activity in 2014 and what the market anticipates this year.

Thu, 26 Feb 2015 15:45:00 -0600

There are a number of behaviors that founders often find themselves entangled in that, without question, make starting a business harder.

Thu, 26 Feb 2015 15:30:00 -0600

Creating a brand strategy doesn't have to be complicated. Here's where to start.

Thu, 26 Feb 2015 15:00:00 -0600

Actions you can take to ward off desk job weight gain and corresponding health risks.

Thu, 26 Feb 2015 14:45:00 -0600

While it's universally recognized that Buffett has exceptional investment acumen, his fearlessness and willingness to go against traditional business norms should be an inspiration for organizations to do the same.

Thu, 26 Feb 2015 14:30:00 -0600

The government has a wealth of information that could help your business. You just have to ask.

Thu, 26 Feb 2015 14:28:32 -0600

The aim is to make smartphones running Android software more appealing to corporations.

Thu, 26 Feb 2015 14:06:00 -0600

The world's most successful investor stays youthful by drinking at least five Cokes a day. Turns out, the Berkshire Hathaway CEO's bizarre diet is highly strategic.

Thu, 26 Feb 2015 14:00:00 -0600

For our series, 'If I Knew Then,' the Twitter co-founder and Jelly Industries CEO says that while success isn't guaranteed with emotional investment, you're more likely to fail without it.

Thu, 26 Feb 2015 13:30:00 -0600

To be successful, you've got to learn when to trust your own ideas and when to let go to gain a broader perspective.

Thu, 26 Feb 2015 13:00:00 -0600

Leaders don't succeed by barking orders and imposing their will but by delegating, trusting and taking responsibility.

Thu, 26 Feb 2015 12:30:00 -0600

Tired of corporate America, Frank and Susan Mullen decided to open a Liquid Capital franchise.

Thu, 26 Feb 2015 00:00:00 -0600

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.

Wed, 25 Feb 2015 23:30:00 -0600

Writing from the Boston area after several huge snowstorms, a Babson College lecturer shares what entrepreneurs should do when Mother Nature throws normal operations off-kilter.

Wed, 25 Feb 2015 23:00:00 -0600

Just like in the entertainment industry, you're either different or you're invisible.

Wed, 25 Feb 2015 22:30:00 -0600

Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.

Wed, 25 Feb 2015 22:00:00 -0600

Hiring the wrong broker can be the difference between not selling at all and selling for a price you are satisfied with.

Wed, 25 Feb 2015 21:50:00 -0600

The woman at the head of the U.S. home decor empire and the man at the head of the gigantic Chinese ecommerce platform have risen to become titans of business by bowing at the altar of the middle class.

Wed, 25 Feb 2015 21:30:00 -0600

No matter where you are at on the success and failure spectrum, there will always be bumps in the road and financial setbacks.

Wed, 25 Feb 2015 21:00:00 -0600

With mobile quickly overtaking the web, the classic search box may soon be replaced by the text message.

Wed, 25 Feb 2015 20:30:00 -0600

There's no place where strong leadership is needed more than in a hectic startup environment in which the odds are most stacked against you, and Herculean efforts to gain and maintain traction are required daily, not quarterly

Wed, 25 Feb 2015 20:26:00 -0600

A Portuguese aeronautics company is testing out the technology right now.

Wed, 25 Feb 2015 20:23:00 -0600

As people view pets as family members, they're paying even more to keep an eye on them.

Wed, 25 Feb 2015 20:15:00 -0600

An entrepreneur spells out three ways to mine intelligence in business, based on his friend CEO and former quarterback Fran Tarkenton.

Wed, 25 Feb 2015 20:12:03 -0600

Sounds fun, doesn't it? We promise, if you follow these tips, it's not as bad as you think, sleepyhead.

Wed, 25 Feb 2015 20:10:00 -0600

This game-changer for honey harvesters raised $2.18 million in the first 24 hours.

Wed, 25 Feb 2015 19:45:00 -0600

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.

Wed, 25 Feb 2015 19:35:00 -0600

The phone does three things that might get a lot of attention.

Wed, 25 Feb 2015 19:30:00 -0600

Where you start your business will have a big effect on how your business does in the long run. Carefully consider taxes, talent and cost of living before you commit.

Wed, 25 Feb 2015 19:15:00 -0600

A young entrepreneur describes the challenges she finds each stage of the journey through the creative process. Is it the same for you?

Wed, 25 Feb 2015 19:00:00 -0600

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.

Wed, 25 Feb 2015 18:55:31 -0600

Nannies by Noa has posted reported revenues of $375,000 after being founded three years ago by Manhattan-born tween Noa Mintz.

Wed, 25 Feb 2015 18:30:00 -0600

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.

Wed, 25 Feb 2015 18:15:00 -0600

Try to figure out the answer to entrepreneur John Meyer's thought experiment. If you can't, see what you must do.

Wed, 25 Feb 2015 18:00:00 -0600

It's also super easy to install.

Fri, 27 Feb 2015 15:01:00 -0600

We may be in a world divided by hip-hop and bubble gum pop, but I remain a passionate jazz lover. Unfortunately for many years now it’s been getting increasingly hard (outside of New York City) to find a good club in which to hear it or a broadcast station that [...]

Fri, 27 Feb 2015 11:00:00 -0600

For the first time, a team of researchers led by Lawrence Berkeley National Laboratory directly measured the contribution of increasing atmospheric CO2 to heating of the Earth by 0.2 ± 0.07 Watts per square meter per decade. The researchers presented “observationally based evidence of clear-sky CO2 surface radiative forcing [heating] that is directly attributable to the increase, between 2000 and 2010, of 22 parts per million atmospheric CO2”.

Fri, 27 Feb 2015 08:25:00 -0600

Dear Liz, I hope you can help me with a sticky career problem that is both embarrassing and threatening to ruin me financially. I am a PR and marketing person in a metro area of about a million people, which is not a huge metro area these days. Almost everyone you [...]

Fri, 27 Feb 2015 06:30:00 -0600

"What color is this dress?" It's the question that divided the Internet on Thursday — after a woman posted a photo of the dress on Tumblr earlier this week — and for such a black-and-white issue, there's a surprising amount of gray. To be clear, the dress is blue, with black stripes. But [...]

Fri, 27 Feb 2015 04:21:00 -0600

The FCC's vote on Thursday to classify Internet service providers as public utilities was ultimately the result of massive popular support on the Internet, stoked by protests from the likes of Tumblr, Reddit, and Kickstarter.  In the end, public action overwhelmed the lobbying efforts of the cable and telecommunications industries that tried to kill [...]

Thu, 26 Feb 2015 18:14:00 -0600

see photosClick for full photo gallery: The Happiest And Unhappiest Jobs In 2015 School principal, executive chef and loan officer are probably not the three jobs that spring to mind when you think of the professions with the most cheerful and fulfilled workers. But they top a new list of the [...]

Thu, 26 Feb 2015 14:13:00 -0600

The best way to improve your money situation is to earn more. Here are 44 techniques to try.

Wed, 25 Feb 2015 15:36:00 -0600

Yet another bitterly cold, snowy winter is destroying alarmist global warming claims, proving once again that over-the-top global warming predictions are proving no more scientifically credible than snake oil.

Tue, 24 Feb 2015 19:19:00 -0600

Gun-rights groups are in an uproar over an ammunition ban proposed by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). The ATF says it wants to ban M855 ball ammunition, a .223 (or 5.56 mm) rifle bullet that has been used by American citizens for decades. The ATF says [...]

Mon, 23 Feb 2015 02:44:00 -0600

Dear Liz, I could use your help! I'm job-hunting, and it's creating unexpected problems for me at home. I'm a relative newlywed. Susan and I got married three years ago and everything has been going great. I was working as a Credit Manager at a heating and plumbing company when we met, [...]

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 12694 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.