Monday, September 01, 2014
Top Entrepreneur News

Mon, 01 Sep 2014 11:00:00 -0500

For this franchisee, franchising allowed her to serve others – and find the love of her life.

Sun, 31 Aug 2014 18:00:00 -0500

Working hard? Find the ultimate in relaxation at your home away from home with the help of these luxe services.

Sun, 31 Aug 2014 16:00:00 -0500

Imagination Yoga uses storytelling to encourage kids to move through a series of yoga positions.

Sun, 31 Aug 2014 14:00:00 -0500

More and more older Americans are heading back to school. Here's why.

Sun, 31 Aug 2014 12:00:00 -0500

One family discovered surprising savings in money and stress when they shed their second car in favor of ridesharing services and public transportation.

Sat, 30 Aug 2014 22:00:00 -0500

Google, Amazon and Uber are all testing delivery services.

Sat, 30 Aug 2014 19:00:00 -0500

Employees who use more vacation days end up with better performance reviews, according to a recent study.

Sat, 30 Aug 2014 16:00:00 -0500

Traffic lights for toilet stalls cuts down on bathroom wait times at concerts, stadiums and other venues.

Sat, 30 Aug 2014 14:00:00 -0500

Gain credibility and give your business a boost by putting your experiences on paper.

Fri, 29 Aug 2014 22:30:00 -0500

Consumers have little patience when shopping online but no business is too small to afford a high performance site.

Fri, 29 Aug 2014 22:00:00 -0500

If infographics blew up because they caught people’s attention where a boring report wouldn't, interactives are blowing up because they catch people’s attention -- and hold it.

Fri, 29 Aug 2014 21:30:00 -0500

When employees believe in the brand, the company prospers.

Fri, 29 Aug 2014 21:00:00 -0500

A coach shares his lessons from the basketball court, noting that the failure quotient is more important than IQ.

Fri, 29 Aug 2014 20:00:00 -0500

Startups that hire well-known industry insiders sometimes find they create bigger problems with their egos than they solve with their expertise.

Fri, 29 Aug 2014 19:30:00 -0500

Millennials who are new to management roles can follow these three tips to achieve better outcomes.

Fri, 29 Aug 2014 19:03:00 -0500

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.

Fri, 29 Aug 2014 19:00:00 -0500

Set up processes that build trust, accountability and communication to reap the benefits of having a remote operation.

Fri, 29 Aug 2014 18:30:00 -0500

The first year of a startup can be a brutal time for an entrepreneur. Here are a few lessons on how to survive the first 12 months.

Fri, 29 Aug 2014 18:00:00 -0500

Research shows that businesses of all sizes would be wise to include leadership from all walks of life.

Fri, 29 Aug 2014 17:48:00 -0500

Here's a statistical breakdown of all of the completed campaigns on Indiegogo and Kickstarter as of early August.

Fri, 29 Aug 2014 17:41:00 -0500

From grill-scrubbing robots to flamethrower-like fire starters, these hot gadgets can fire up your grilling game.

Fri, 29 Aug 2014 17:41:00 -0500

As the coffee market heats up, Dunkin' Donuts is finally serving up dark-roast brew.

Fri, 29 Aug 2014 17:30:00 -0500

Should you stay or should you go? Here's how to tell whether you should keep working with that client.

Fri, 29 Aug 2014 17:00:00 -0500

Treat every potential client as you would someone who you hope will give you a second date.

Fri, 29 Aug 2014 17:00:00 -0500

This CEO explains the one quality that he believes entrepreneurs need to study and master for success.

Fri, 29 Aug 2014 16:30:00 -0500

These seven practices can enhance the benefits of community in an informal office space.

Fri, 29 Aug 2014 16:27:00 -0500

Days prior to taking office, Emmanuel Macron suggested that unions should vote on certain 'exceptions' to a long-running and controversial French law.

Fri, 29 Aug 2014 16:09:00 -0500

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.

Fri, 29 Aug 2014 16:00:00 -0500

Where the gap between the digital and the real starts to blur.

Fri, 29 Aug 2014 15:36:00 -0500

The California Supreme Court ruled that Domino's could not be held liable as an employer in an employee's sexual harassment case.

Fri, 29 Aug 2014 15:30:00 -0500

Starting a business requires a mentality that enjoys a mix of activities that include leadership, decision-making and problem solving.

Fri, 29 Aug 2014 15:00:00 -0500

This veteran explains the importance of creating a roadmap -- and delivering on it.

Fri, 29 Aug 2014 15:00:00 -0500

Don't lose hope when challenging projects seem to drag on. Use these tips to stay on track.

Fri, 29 Aug 2014 14:51:00 -0500

The tech giant recently completed test flights in Australia with a drone that hovers like a helicopter and flies like a plane.

Fri, 29 Aug 2014 14:30:00 -0500

Don't let your guard down when planning a getaway. Consider these tips to stay safe from criminals and online threats.

Fri, 29 Aug 2014 14:00:00 -0500

There is a massive problem of companies not pursuing customer inquiries right away, which is a huge opportunity for you.

Fri, 29 Aug 2014 13:30:00 -0500

The hardest part about being an entrepreneur isn’t coming up with the next genius idea, it's getting it out there.

Fri, 29 Aug 2014 13:13:00 -0500

After leading Rovio Entertainment for five years, Mikael Hed is stepping down as chief executive.

Fri, 29 Aug 2014 13:00:00 -0500

While many young techies are spending their money on nightlife, others are taking it a step further, by buying their own stake in restaurants and bars.

Fri, 29 Aug 2014 13:00:00 -0500

Before your kick-off your holiday weekend, check out the news business owners need to know.

Fri, 29 Aug 2014 12:30:00 -0500

Blogging has become the world's most crowded and competitive non-profession. The vast majority make peanuts and have close to zero market share.

Fri, 29 Aug 2014 12:00:00 -0500

Photos apparently outperform all other types of content on Google's social network.

Fri, 29 Aug 2014 11:30:00 -0500

Follow these tips to introduce movement into your otherwise sedentary day at the desk.

Fri, 29 Aug 2014 11:00:00 -0500

A huge majority of employees report being disengaged, mostly because they are ignored. Motivating them is often as simple as listening.

Thu, 28 Aug 2014 23:00:00 -0500

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.

Thu, 28 Aug 2014 22:30:00 -0500

Add these business titles to your book bag to get your thinking off the beaten path.

Thu, 28 Aug 2014 22:00:00 -0500

There are five interesting parallels between these two worlds that can help your staff close deals.

Thu, 28 Aug 2014 21:30:00 -0500

They're young and already changing the status quo. Discover and follow these four young entrepreneurs as they rise up.

Thu, 28 Aug 2014 21:00:00 -0500

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.

Thu, 28 Aug 2014 20:30:00 -0500

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.

Thu, 28 Aug 2014 20:00:00 -0500

Small businesses may think they have a disadvantage when it comes to competing against the big guns but one place they can shine is in delivering exceptional customer service.

Thu, 28 Aug 2014 19:54:00 -0500

Throwing curveballs during job interviews can help weed out candidates who possess valuable critical thinking skills.

Thu, 28 Aug 2014 19:35:00 -0500

It’s back-to-school season. Here are the leading universities producing the most VC-backed graduates.

Thu, 28 Aug 2014 19:35:00 -0500

In the latest lawsuit that attempts to define the line between independent entrepreneur and employee, the court ruled that FedEx Ground drivers are employees, not independent contractors.

Thu, 28 Aug 2014 19:30:00 -0500

If you can launch a product with limited funds, investors will take you seriously. Follow this advice to up your chances.

Thu, 28 Aug 2014 19:15:00 -0500

Viewing habits and advertising trends are poised for a dramatic and sweeping change.

Thu, 28 Aug 2014 19:00:00 -0500

Not all accelerator programs are created equal. Follow this list of do's and dont's to make sure you find the right one for your company.

Thu, 28 Aug 2014 18:45:00 -0500

Brad Pitt and Angelina Jolie’s secret wedding ceremony offers surprising insight into business success.

Thu, 28 Aug 2014 18:00:00 -0500

People want to talk with a person they trust before making the buying decisions that matter most.

Thu, 28 Aug 2014 17:30:00 -0500

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.

Thu, 28 Aug 2014 17:00:00 -0500

There's a secret to working with your spouse -- and it's not denial.

Thu, 28 Aug 2014 16:30:00 -0500

The heads of some of America's biggest companies divulge their personal and work habits.

Thu, 28 Aug 2014 16:15:00 -0500

Samsung and LG have announced new smartwatch launches on the heels of reports that Apple will unveil a long-awaited wearable on September 9.

Thu, 28 Aug 2014 16:00:00 -0500

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.

Thu, 28 Aug 2014 15:57:00 -0500

Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.

Thu, 28 Aug 2014 15:30:00 -0500

There is a generational divide in how we view the value and depth of our co-workers.

Thu, 28 Aug 2014 14:49:00 -0500

The social network tries again to sell us on using its standalone messaging app.

Thu, 28 Aug 2014 14:30:00 -0500

Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.

Thu, 28 Aug 2014 14:15:00 -0500

This founder of a doggy boarding and daycare franchise uses apps to store passwords, stay connected to her workout buddies and handle travel plans.

Thu, 28 Aug 2014 14:00:00 -0500

Our society values skills, but everyone is obsessed with results. The problem with this is that it can become easy to get trapped focusing on results when you should really be building your skills.

Thu, 28 Aug 2014 13:00:00 -0500

How to deliver content and resources that your target audience will find valuable.

Thu, 28 Aug 2014 13:00:00 -0500

A new report predicts the dental sector will lead the growth in commercial 3-D printing over the next decade.

Thu, 28 Aug 2014 12:30:00 -0500

Some careful questioning to explore when employees recall being most enthused will tell you, and them, how they can be motivated on the job.

Thu, 28 Aug 2014 12:00:00 -0500

Four big ways to get responses from people the popular and famous.

Thu, 28 Aug 2014 11:30:00 -0500

Two franchisees spill on how they managed to make this fast-casual staple catch on in New England.

Thu, 28 Aug 2014 11:00:00 -0500

Public companies have much to gain from the power of video to showcase their executives and their message.

Wed, 27 Aug 2014 22:30:00 -0500

Context, the sharing economy and big data are worth considering when strategizing about how to scale a small company.

Wed, 27 Aug 2014 22:00:00 -0500

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.

Wed, 27 Aug 2014 21:50:00 -0500

Scott is looking to wipe out the competition with an environmentally-friendly brand of toilet paper that cuts down on the 17 billion cardboard tubes it says are thrown away each year.

Wed, 27 Aug 2014 21:30:00 -0500

Keep your audience entertained with a video or photo that they want to see.

Wed, 27 Aug 2014 21:27:05 -0500

Why I proudly agreed to be part of the U.S. State Department's Speaker and Specialist Program to export entrepreneurism.

Wed, 27 Aug 2014 21:06:00 -0500

Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'

Wed, 27 Aug 2014 21:00:00 -0500

The right time to become a better leader is today, tomorrow and every day that your team relies on you.

Wed, 27 Aug 2014 20:30:00 -0500

You need to influence people even before they get to your landing page by convincing them of the value you're offering.

Wed, 27 Aug 2014 20:06:00 -0500

This latest round of funding values The Honest Company, a maker of eco-friendly family and baby products, at close to $1 billion.

Wed, 27 Aug 2014 20:00:00 -0500

Both methods have advantages and drawbacks, and could determine how you file your taxes.

Wed, 27 Aug 2014 19:53:00 -0500

New research reveals that while we're all scared asking for advice will make us look like incompetent fools, it actually has the opposite effect.

Wed, 27 Aug 2014 19:39:00 -0500

The criticism of Uber's disruption of Lyft is misplaced. We should all be so competitive.

Wed, 27 Aug 2014 19:30:00 -0500

Research has shown that employees are spending time managing their teams instead of working, which cost companies big.

Wed, 27 Aug 2014 19:00:00 -0500

Naive optimism fuels the dream of building your own company but when you launch, it is time to get real.

Wed, 27 Aug 2014 18:58:00 -0500

A new online service aims to find accommodations for brave, broke college students who are traveling.

Wed, 27 Aug 2014 18:39:00 -0500

While the company's penchant for cancelling rides has been well-documented, the practice -- until now -- has remained largely misunderstood.

Wed, 27 Aug 2014 18:30:00 -0500

Consumers are, so far, unmoved by the prospect of the hyper-connected home and won't be until the technology is as easily used as a smart phone.

Wed, 27 Aug 2014 18:06:00 -0500

Vani Hari has already convinced Subway and Chick-fil-A to make big changes. Now, she's taking on Starbuck's favorite fall drink.

Wed, 27 Aug 2014 18:00:00 -0500

The quickest line producers might fall short in mastering the skills required of a manager. Here's a checklist of warning signs to watch out for.

Wed, 27 Aug 2014 17:30:00 -0500

Call it entrepreneurial serendipity, but businesses that embrace worthy causes are finding charitable giving is a powerful brand enhancer.

Wed, 27 Aug 2014 17:15:00 -0500

The workplace can be a difficult space to operate from a social perspective. Here are some things you'll definitely want to avoid.

Wed, 27 Aug 2014 17:00:00 -0500

A tech professional was not picking up on essential people cues. Playing cards cured him.

Wed, 27 Aug 2014 16:42:00 -0500

The first time Ryan Grepper took his tricked-out cooler idea to Kickstarter, he failed to make his $125,000 goal. The second time, his cooler became the most funded project in Kickstarter history. Here’s what he learned.

Wed, 27 Aug 2014 16:30:00 -0500

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.

Mon, 01 Sep 2014 03:39:00 -0500

We’re a little over a week away from a big Apple launch event, which always seems to drum up talk about the so-called “post-PC era” we’re in. It is no secret that the overall PC market has taken a pummeling the last couple of years, but just because tablets and [...]

Mon, 01 Sep 2014 02:44:00 -0500

Within hours of the breach today, Twitter announced that it is suspending accounts that share the celebrity nude photos; do you really think that you will get the same treatment?

Mon, 01 Sep 2014 01:14:00 -0500

The sales pitch of electronic cigarette manufacturers seemed too good to be true. Could nicotine addicts around the world really get their fix whilst dodging the health risks of puffing away on cancer sticks? Sadly for smokers and "vapers", the answer is far from clear. Over the past week, new evidence [...]

Sun, 31 Aug 2014 23:11:00 -0500

Apple employees operate under a policy of secrecy so severe it makes even the most furtive of NSA agents seem like loose-lipped blabbermouths.  So although everyone with even the vaguest interest in tech is talking about the semi-mythical iWatch just now, we don't know for sure what it will look [...]

Sun, 31 Aug 2014 15:15:00 -0500

Accenture’s latest survey of CMOs shows the growing dominance of digital technologies, and how marketing technologists are playing a key role in companies accomplishing their marketing and selling goals. The future of marketing belongs to marketing technologists.  Scott Brinker and Laura McCLellan’s recent article in the Harvard Business Review, The Rise [...]

Fri, 29 Aug 2014 17:22:00 -0500

Can a multi-level marketing or network marketing business be the solution to the retirement savings crisis and help people make a successful transition into their retirement year? The answer will surprise you

Fri, 29 Aug 2014 14:26:00 -0500

Nothing jolts the brain awake as much as a change of environment, and that includes the physical space you’re in and the people you meet. New places and new people stimulate new ways of thinking.

Fri, 29 Aug 2014 08:05:00 -0500

The presence of Russian troops in Ukraine, Russian fighter planes in European airspace above Finland, Denmark, the Netherlands and Britain shows a fact many prefer to deny – there is war with Russia, albeit less than a full-scale one.

Wed, 27 Aug 2014 20:33:00 -0500

As the demands on your work and non-work time increase, your energy and resilience decrease and you run the risk of maxing yourself out.

Wed, 27 Aug 2014 13:15:00 -0500

At-home employees made, on average, 13.5% more calls per week than their counterparts in the office. This translated into roughly a whole extra work day every week, and all because of a simple change in scenery.

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 11874 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.