Wednesday, May 27, 2015
Top Entrepreneur News

Wed, 27 May 2015 22:30:00 -0500

Stop worrying about what you're supposed to do and focus on what you want to do.

Wed, 27 May 2015 22:00:00 -0500

Here are four strategies for how to turn things around.

Wed, 27 May 2015 21:30:00 -0500

Whether you are considering starting an online business or thinking about selling your website, here are some eye-opening sales

Wed, 27 May 2015 21:00:00 -0500

As students cap off their high school careers, they, and everyone else, should take this advice to heart.

Wed, 27 May 2015 20:30:00 -0500

This is your chance to show off your business. Be sure to prepare and get it right.

Wed, 27 May 2015 20:00:00 -0500

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.

Wed, 27 May 2015 19:45:00 -0500

Huge numbers of people are active on these networks, but many businesses fail at capturing their attention.

Wed, 27 May 2015 19:30:00 -0500

Gleaning content that is relevant to your business and tailored to your interests is effortless with the right tools.

Wed, 27 May 2015 19:00:00 -0500

A look at the latest tools for your marketing kit.

Wed, 27 May 2015 18:52:13 -0500

Keep an eye on user-generated content, messaging apps and drones, according to the 20th annual Internet Trends report.

Wed, 27 May 2015 18:45:00 -0500

There is always a lot that can go wrong in a business but a handful of marketing ideas are proven winners, when done right.

Wed, 27 May 2015 18:30:00 -0500

Starting a business is an avalanche of things to do, which is why you need to focus on what is most important.

Wed, 27 May 2015 18:27:28 -0500

All it takes is a specific string of text.

Wed, 27 May 2015 18:00:00 -0500

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.

Wed, 27 May 2015 18:00:00 -0500

When an employee is harmful to a company's success, he or she will have a pervasive impact on trust, productivity and a sense of community within the business's walls.

Wed, 27 May 2015 17:45:00 -0500

Empires are built by those who are great at acting upon ideas, but so are giant failures.

Wed, 27 May 2015 17:30:00 -0500

Learn how to protect yourself from unexpected issues by having the right type of insurance coverage.

Wed, 27 May 2015 17:00:00 -0500

A hands-on review of Pebble's newest watch reveals what could be a deal-breaker for some buyers.

Wed, 27 May 2015 16:56:00 -0500

While its main computer was unaffected, the agency has shut down the breached application.

Wed, 27 May 2015 16:41:00 -0500

The chain has decided to stop disclosing its sales figures as frequently.

Wed, 27 May 2015 16:30:00 -0500

Lighting and personal greetings are among the low-tech ways you and can make your store less attractive to thieves.

Wed, 27 May 2015 16:19:00 -0500

Wake up and don't smell (or sip) the coffee. At least not right away. Here's why.

Wed, 27 May 2015 16:14:00 -0500

One transport designer believes he has a solution, but don't hold your breath. It's unlikely to be implemented anytime soon.

Wed, 27 May 2015 16:00:00 -0500

You may be able to do the same thing. Just make sure you get the right advice.

Wed, 27 May 2015 15:45:00 -0500

It's your responsibility to overcome dawdling but the first step is to recognize what's holding you up.

Wed, 27 May 2015 15:30:00 -0500

Think you can't find healthy airport food? Look again.

Wed, 27 May 2015 15:15:00 -0500

A look at the many parallels between great hockey teams and great businesses.

Wed, 27 May 2015 15:09:50 -0500

Shopping is Yelp's largest category of reviewed businesses, the company said, comprising 23 percent of all reviews.

Wed, 27 May 2015 15:00:00 -0500

'A lot of the gender gap is not a gap; it's a desire for a fuller life,' the Shark Tank star says.

Wed, 27 May 2015 14:45:00 -0500

Printing piles and piles of Bill Gates' and Steve Ballmer's emails in the early 2000's led to this business idea.

Wed, 27 May 2015 14:30:00 -0500

The endless hours of grueling, low-paid work typical of playing in a band is a lot like launching a business.

Wed, 27 May 2015 14:15:00 -0500

Know what you're working toward.

Wed, 27 May 2015 14:00:00 -0500

Mistakes are inevitable. What comes after is up to you.

Wed, 27 May 2015 13:45:00 -0500

A taste of what to expect when the show starts in earnest tomorrow.

Wed, 27 May 2015 13:30:00 -0500

Sitting for too long negatively impacts your health and productivity. How two minutes per hour can turn this around.

Wed, 27 May 2015 13:30:00 -0500

Researchers at the University of Illinois at Chicago hope to create a training program that can be replicated in other places.

Wed, 27 May 2015 13:00:00 -0500

A conversation with influential fitness blogger and YouTube star Cassey Ho.

Wed, 27 May 2015 12:45:00 -0500

When that might happen isn't so clear.

Wed, 27 May 2015 12:30:00 -0500

Success doesn't come from a book or a website. It comes from hard work.

Wed, 27 May 2015 12:00:00 -0500

The old adage 'you have to spend money to make money' doesn't always apply to marketing.

Wed, 27 May 2015 11:30:00 -0500

For the past 12 years, I've gone on a trip with the same group. This has led me to be better and more creative.

Wed, 27 May 2015 10:30:00 -0500

Five years after the concept's creation, Adam Krell and Jessica Kumari opened the fitness franchise's first location in Manhattan.

Tue, 26 May 2015 22:30:00 -0500

Want to master business skills, a new language, a musical instrument? Use these six principles.

Tue, 26 May 2015 21:30:00 -0500

By implementing the strategy, you can help your company attract and retain the best talent.

Tue, 26 May 2015 21:00:00 -0500

'You're fired.' Before you even think of uttering those words, you'd better be sure they'll stand up in court.

Tue, 26 May 2015 20:30:00 -0500

Use the web tool IFTTT to automatically email you notes or even bail you out of a bad interview.

Tue, 26 May 2015 20:25:00 -0500

The tech company kicks off what it calls thew Global Entrepreneurship Call to Action.

Tue, 26 May 2015 20:00:00 -0500

Created by IPsoft, the virtual agent avatar can absorb in seconds the same instruction manuals that human employees spend weeks memorizing.

Tue, 26 May 2015 19:30:00 -0500

While positive feedback encourages people to continue doing what they do well, it's the constructive feedback that helps people -- and businesses -- grow.

Tue, 26 May 2015 19:18:00 -0500

Who needs an accountant when there is such a wide array of online services available?

Tue, 26 May 2015 19:00:00 -0500

Coke and Pepsi, look out. Zevia has its eye on you.

Tue, 26 May 2015 18:30:00 -0500

Should brands seek to bring on as many followers on as many platforms as possible?

Tue, 26 May 2015 18:15:00 -0500

In a wide-ranging interview, CEO Mark Fields talked about his strategy and plans to deal with challenges from Google, Uber and ... China.

Tue, 26 May 2015 18:00:00 -0500

Delegate. Delegate. Delegate some more.

Tue, 26 May 2015 17:47:37 -0500

One building boldly goes where no building has gone before.

Tue, 26 May 2015 17:37:00 -0500

The social network is rumored to be exploring an all-stock deal that would value the social news reader at more than $1 billion.

Tue, 26 May 2015 17:30:00 -0500

How to attract and retain the team you need is evolving as rapidly as the rest of the business world.

Tue, 26 May 2015 17:00:00 -0500

You've only got about 30 seconds to land a great first impression, and your elevator pitch is the best tool to get the job done.

Tue, 26 May 2015 16:37:00 -0500

Meshly joins the ranks of startups that aim to be the Tinder of professional connections.

Tue, 26 May 2015 16:30:00 -0500

These policies are a great deal for those that offer them, but they are a terrible deal for the consumer.

Tue, 26 May 2015 16:17:00 -0500

Imagine a Google-made stuffed robot listening, watching, sensing your every move.

Tue, 26 May 2015 16:00:00 -0500

Developing this one skill can help your startup become successful.

Tue, 26 May 2015 15:30:00 -0500

Make sure your company keeps innovating even as it grows.

Tue, 26 May 2015 15:22:00 -0500

The sister chains are upping brand standards to appease the quality-oriented customer.

Tue, 26 May 2015 15:00:00 -0500

The latest changes from Google are an opportunity for mobile marketers to climb past their compettion.

Tue, 26 May 2015 14:45:00 -0500

Richard Prince has outraged photographers.

Tue, 26 May 2015 14:30:00 -0500

What do successful business owners do that others don't?

Tue, 26 May 2015 14:00:00 -0500

If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.

Tue, 26 May 2015 13:30:00 -0500

Making time to read books is among the best and surest investements available to everyone.

Tue, 26 May 2015 13:15:00 -0500

The deal combines the third and second largest U.S. cable operators to better compete against market leader Comcast Corp.

Tue, 26 May 2015 13:00:00 -0500

The founders of Sam Adams beer, Dinner Lab and Papa John's describe what it takes to build an entrepreneurial culture.

Tue, 26 May 2015 12:50:15 -0500

The new position will broaden Ive's design duties at Apple and give him the opportunity to work on projects like Apple Campus 2 and its iconic retail stores.

Tue, 26 May 2015 12:50:00 -0500

Examples from the billionaire entrepreneur's career can help you be a better business owner.

Tue, 26 May 2015 12:45:00 -0500

Constantly being in touch takes a toll. Think of shutting off all the technology once in a while as a spiritual pivot.

Tue, 26 May 2015 12:30:00 -0500

Personal goals and hectic schedules tend to consume every waking minute of the day. By doing good by others really pays off.

Tue, 26 May 2015 12:00:00 -0500

Your body language has likely become an integral part of who you are, to the point where you might not even think about it.

Tue, 26 May 2015 11:30:00 -0500

It's no longer enough to rely on imagery and messaging if you want to be taken seriously by your audience.

Tue, 26 May 2015 11:00:00 -0500

The trajectory of the beloved, green-eyed tabby shows the unique path being tread by animated characters in our digital era.

Tue, 26 May 2015 10:30:00 -0500

Julie and Kevin McAdoo say, if they had to do it all over again, they'd start with the franchise, not the startup.

Tue, 26 May 2015 10:00:00 -0500

Here are the companies that represent the problem-solving, void-filling, consumer-driven landscape of entrepreneurship today.

Tue, 26 May 2015 10:00:00 -0500

The days of talking to all of your devices are closer than you think.

Tue, 26 May 2015 10:00:00 -0500

AnyPerk aims to 'enable happiness' through a variety of incentives.

Tue, 26 May 2015 10:00:00 -0500

Check out what's taking crowdfunding to a new level.

Tue, 26 May 2015 10:00:00 -0500

If you have a product idea, but lack the skills to execute it, Assembly can help.

Tue, 26 May 2015 10:00:00 -0500

The frogImpact program creates design-centric solutions for issues in health care, disaster relief and more.

Tue, 26 May 2015 10:00:00 -0500

A TV-based caregiving platform keeps the elderly in touch

Tue, 26 May 2015 10:00:00 -0500

Nothing hip and sexy about sustainable and recycled fabrics? Guess again.

Tue, 26 May 2015 10:00:00 -0500

A pair of seasoned tech workers are helping to solve a $165 billion problem.

Tue, 26 May 2015 10:00:00 -0500

Bigger, stronger, faster: FanDuel is fantasy sports on steroids.

Tue, 26 May 2015 10:00:00 -0500

A startup goes the extra mile to help travelers in Europe plan routes.

Wed, 27 May 2015 16:27:00 -0500

Hunter, an HR Manager, has been asked by one of her department managers to run a blind ad for a job that isn't vacant -- it's occupied. The manager wants to have a new hire waiting in the wings when he gets ready to fire Margaret, a long-time employee. What would you tell Hunter to do?

Wed, 27 May 2015 13:57:00 -0500

Actress Jessica Alba has quickly built a personal $200 million fortune, and she’s done it the hard way, in a field that has nothing to do with showbiz: selling natural, nontoxic household goods to helicopter parents.

Wed, 27 May 2015 13:45:00 -0500

IT provider SHI International has made Thai Lee a billionaire. She'd rather you not call her that.

Wed, 27 May 2015 03:33:00 -0500

according to the survey and research we developed with a client, Twitter was ranked slightly more valuable than LinkedIn when it came to sales prospecting. This is a follow up to a sales survey I wrote about on Forbes with Jim Keenan in 2013.

Tue, 26 May 2015 18:18:00 -0500

If traders understand the drawbacks of trading this leveraged index ETF that attempts to achieve 3x the daily move of the Russell 2000, then trading this vehicle can be very resourceful for both short and long term traders.

Tue, 26 May 2015 14:36:00 -0500

We often consider this to be a shrinking music industry, yet the profits of a guitar-centric manufacturer are rising steadily.

Tue, 26 May 2015 13:50:00 -0500

FORBES presents its 12th annual list of the 100 most influential women from extraordinary entrepreneurs and visionary CEOs and politicians to celebrity role models, billionaire activists and pioneer philanthropists.

Tue, 26 May 2015 13:45:00 -0500

All 100 Powerful Women have the power to shape our world, but 18 stand out in 2015 as entrepreneurs -- the women who built their status from scratch.

Tue, 26 May 2015 13:33:00 -0500

There are two kinds of people in this world: those who believe they can make things happen and those who believe things happen to them. The first group are convinced that the outcome of their lives and careers is more or less in their own hands, and they wouldn’t have it [...]

Mon, 25 May 2015 11:48:00 -0500

Lucky Uber: Because of its rapid success, huge size and $41 billion and counting valuation, it is inarguable the poster child for crowd-sourced labor, and all its potential drawbacks.

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 13152 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.