Wednesday, May 6, 2015
Top Entrepreneur News

Wed, 06 May 2015 15:16:45 -0500

Pre-orders for 'Rift' will start later this year.

Wed, 06 May 2015 15:15:00 -0500

A deliberative, thoughtful process for making decisions doesn't guarantee a good result but it makes one more likely.

Wed, 06 May 2015 15:14:00 -0500

This company takes team building to a whole new level – literally.

Wed, 06 May 2015 15:07:41 -0500

The San Francisco startup offers free HR software to small and medium-sized businesses, and makes money by collecting commissions from benefits providers.

Wed, 06 May 2015 15:00:00 -0500

The trajectories of the two business models diverged sharply over the past couple years, although both continue to struggle with customer retention.

Wed, 06 May 2015 14:54:00 -0500

An urban legend became high-tech reality this week when a quick-thinking mom sent out a cry for help through a pizza-delivery app.

Wed, 06 May 2015 14:30:00 -0500

An entrepreneur who serves as CEO of a company he launched has found the two roles are very, very different.

Wed, 06 May 2015 14:15:00 -0500

Expect luxury suites and Michelin-rated dining in the front of the cabin.

Wed, 06 May 2015 14:00:00 -0500

A new relationship-whether personal, romantic, or professional-is a lot like buying a new car. Let me explain.

Wed, 06 May 2015 13:45:00 -0500

The iPhone maker prepares to debut a new version of the Beats Music streaming service.

Wed, 06 May 2015 13:30:00 -0500

There's a clear, growing demand for women in leadership positions, so what are you personally doing to fill it?

Wed, 06 May 2015 13:25:00 -0500

We asked six nationally celebrated entrepreneurs to share how they stay grounded amid the turbulence of running a business.

Wed, 06 May 2015 13:02:55 -0500

Shares of Salesforce were briefly halted following rumors of Microsoft's intention to submit a takeover bid for the cloud software company.

Wed, 06 May 2015 13:00:00 -0500

This innovative pod was designed to mitigate daily distractions. But you can take simple steps to boost focus in any office.

Wed, 06 May 2015 12:45:00 -0500

Highland Capital Partners is now led by one of its Palo Alto-based partners.

Wed, 06 May 2015 12:30:00 -0500

When it comes to business, this crew doesn't mess around.

Wed, 06 May 2015 12:00:00 -0500

There's an enormous audience of advocates you may be missing out on.

Wed, 06 May 2015 11:30:00 -0500

We can never be certain we will achieve our lofty ambitions but we are sure to regret it if we never try.

Wed, 06 May 2015 11:00:00 -0500

For this veteran couple, becoming Window Genie franchisees is the perfect post-military career.

Tue, 05 May 2015 23:00:00 -0500

Keeping the following in mind will lend an edge to filling market voids and successfully disrupt established players in almost any entrepreneurial arena.

Tue, 05 May 2015 22:45:00 -0500

How rethinking the review process can significantly improve employee engagement and performance.

Tue, 05 May 2015 22:30:00 -0500

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.

Tue, 05 May 2015 22:00:00 -0500

Why people are as important as products in these initial funding rounds.

Tue, 05 May 2015 21:45:00 -0500

Looking beyond on-staff positions might be your company's answer to a skills gap, scaling with agility or finding new opportunities.

Tue, 05 May 2015 21:30:00 -0500

Bringing in a partner or investors could lead to significant growth.

Tue, 05 May 2015 21:15:00 -0500

These 10 3D-printed items prove there's more to the office 3D printer than the obvious.

Tue, 05 May 2015 21:03:44 -0500

You don't have to wait until after graduation to run your own business. From inception to launch, here's how to start up while you're still a student.

Tue, 05 May 2015 21:00:00 -0500

Three questions to consider before you decide.

Tue, 05 May 2015 20:41:00 -0500

The president of the popular dating app hinted at the company's future.

Tue, 05 May 2015 20:30:00 -0500

These approaches will help you build a scrappy team who will argue, push and demand more of those around them.

Tue, 05 May 2015 20:15:00 -0500

From lower costs and easier ways to collaborate, all owners could benefit from the switch.

Tue, 05 May 2015 20:00:00 -0500

They're an easy way to delight consumers but they also work to reach a national audience as new-age marketing platforms.

Tue, 05 May 2015 19:30:00 -0500

The pizza chain is testing a tracker that lets customers know exactly where their orders are at nearly 80 locations in Texas.

Tue, 05 May 2015 19:30:00 -0500

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.

Tue, 05 May 2015 19:24:00 -0500

In a conversation at TechCrunch NY, the co-founder and CEO spoke about not letting chatter about his company affect his point of view.

Tue, 05 May 2015 19:15:00 -0500

Product selling, solution selling, and insight selling: Do you know the differences?

Tue, 05 May 2015 19:00:00 -0500

Entrepreneurs trying to break into the app industry are presented with their own set of challenges. '

Tue, 05 May 2015 18:54:57 -0500

With the easing of relations between the two countries, U.S. companies can finally enter and do business in the long-forbidden Cuban market.

Tue, 05 May 2015 18:45:00 -0500

Thanks to Amazon. Here's why.

Tue, 05 May 2015 18:30:00 -0500

A small-but-regular effort to build a social media presence can pay substantial marketing dividends.

Tue, 05 May 2015 18:15:00 -0500

If you haven't put much thought or effort into your onboarding process in the past, the following tips will ensure that your relationship starts out on solid ground from day one.

Tue, 05 May 2015 18:00:00 -0500

You may think you're ready to hire an agency, but are you really? Test yourself with these queries.

Tue, 05 May 2015 17:45:00 -0500

A good first impression is wasted unless you take the next step of building a relationship.

Tue, 05 May 2015 17:43:19 -0500

'Enough about you. Let's talk about me.'

Tue, 05 May 2015 17:43:00 -0500

T-Mobile has co-opted an existing Verizon ad campaign and is offering Verizon customers a free two-week trial in hopes of luring them away from the provider.

Tue, 05 May 2015 17:30:00 -0500

The biggest fallacy in the discussion of living wage is looking at the issue from a moral point of view.

Tue, 05 May 2015 17:05:00 -0500

Ethos Water has a noble mission of funding water and sanitation programs in other countries, but its source is reportedly water-deprived California.

Tue, 05 May 2015 17:00:00 -0500

Because great ads are more than just words.

Tue, 05 May 2015 16:45:00 -0500

New York City's association with Wall Street, big banks and hedge funds eclipses the fact it is home to a thriving startup culture.

Tue, 05 May 2015 16:30:00 -0500

Two entrepreneurs are singing the praises of cricket-based protein bars.

Tue, 05 May 2015 16:00:00 -0500

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.

Tue, 05 May 2015 15:45:00 -0500

Set up a mock phishing email among your employees to see who takes the bait -- and who's the most gullible.

Tue, 05 May 2015 15:37:00 -0500

The search giant's acquisition of Timeful is a play to make products such as Gmail, Calendar and Inbox more efficient at organizing and scheduling events.

Tue, 05 May 2015 15:30:00 -0500

To understand how work and life fit together for an entrepreneur, we have to stop treating the two issues separately

Tue, 05 May 2015 15:15:00 -0500

Don't take it personally.

Tue, 05 May 2015 15:00:00 -0500

The Shark Tank star offered one legal startup some critical advice.

Tue, 05 May 2015 14:45:00 -0500

For a glimpse of what is, what might have been and what may lie ahead in wearable devices, look beyond branded tech and Silicon Valley startups.

Tue, 05 May 2015 14:30:00 -0500

Making learning -- especially about customers' changing needs -- a part of your business' DNA is key for success.

Tue, 05 May 2015 14:15:00 -0500

Networking is about more than gathering business cards.

Tue, 05 May 2015 14:00:00 -0500

Learn to reach your target audience and discover how to profit from your podcasts.

Tue, 05 May 2015 13:45:00 -0500

If you're a bartender, probably not, according to a new report.

Tue, 05 May 2015 13:30:00 -0500

Here are a few tips to stretching yourself to go beyond what you thought was possible.

Tue, 05 May 2015 13:20:00 -0500

It had nothing to do with good grades or eating all of your vegetables.

Tue, 05 May 2015 13:12:00 -0500

The chain will go from 81 percent franchised to 90 percent franchised in the next three years.

Tue, 05 May 2015 13:05:00 -0500

In honor of National Small Business Week 2015, we collected these words of wisdom from the six finalists in the running to win National Small Business Person of the Year.

Tue, 05 May 2015 13:00:00 -0500

If you're a woman who wants to start a business, don't let these obstacles stand between you and major sources of funding.

Tue, 05 May 2015 12:45:00 -0500

A memorial service for the SurveyMonkey CEO will be held today at Stanford University.

Tue, 05 May 2015 12:30:00 -0500

Your critical thinking skills are on reserve. Don't dry the tap.

Tue, 05 May 2015 12:00:00 -0500

The 4 Hour Workweek author and entrepreneur talks about a range of topics, including how you can become as good as possible at a variety of skills without any prior experience.

Tue, 05 May 2015 11:30:00 -0500

Resist the temptation to skip meals and rely on processed snacks to get through the work day. Sound nutrition is essential for staying sharp.

Tue, 05 May 2015 11:00:00 -0500

Time is of the essence in entrepreneurship -- take action fast and consistently.

Tue, 05 May 2015 10:30:00 -0500

Cindi Garabedian spills on why she decided to become Studio Barre's first franchisee.

Mon, 04 May 2015 22:30:00 -0500

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.

Mon, 04 May 2015 22:00:00 -0500

Tips to make those easily forgotten, sometimes annoying but absolutely necessary changes.

Mon, 04 May 2015 21:30:00 -0500

Many companies make a critical security mistake -- simply because they don't even know it's a threat at all.

Mon, 04 May 2015 21:01:00 -0500

FCC's Tom Wheeler on Open Internet Rules: 'We Shouldn't Be Going Backwards'

Mon, 04 May 2015 21:00:00 -0500

With a few simple tools and good processes, a single content marketer can scale their impact way beyond the confines of their own person.

Mon, 04 May 2015 20:30:00 -0500

While we celebrate the majority of our nation's employers, we should not forget about those other businesses.

Mon, 04 May 2015 20:00:00 -0500

Foolproof tips to form strong, successful business relationships -- easily and quickly.

Mon, 04 May 2015 19:30:00 -0500

It's all about small bets.

Mon, 04 May 2015 19:17:00 -0500

Fiddling with your smartphone and driving has been shown to be more dangerous than drunk driving. If you're going to do it, you might as well do it safer. That's the big idea behind RayGo.

Mon, 04 May 2015 19:15:00 -0500

If you're a business traveler that takes to the skies on a regular basis, you deserve to know the tricks of the upgrade trade.

Mon, 04 May 2015 19:00:00 -0500

Even the smallest improvements can lead to serious compounding growth over time.

Mon, 04 May 2015 18:30:00 -0500

If you want to reach new audiences, especially those valued millennials, look into these options.

Mon, 04 May 2015 18:00:00 -0500

The United States and Israel, believe it or not, lead the world in patents and startups.

Mon, 04 May 2015 17:30:00 -0500

The chances of receiving funding is very slim, so if you are serious you are going to have to dip into your own pockets.

Mon, 04 May 2015 17:00:00 -0500

Meeting payroll is a fundamental business chore and among the tasks most readily outsourced.

Mon, 04 May 2015 16:30:00 -0500

Putting these strategies in place will discourage bad behavior.

Mon, 04 May 2015 16:00:00 -0500

Some people are born with the skills required to build a business from a good idea. The rest of us can learn from them.

Mon, 04 May 2015 15:47:00 -0500

Despite facing many challenges, the majority of small-business owners say that, if given the opportunity, they would start up all over again.

Wed, 06 May 2015 13:00:00 -0500

The cloud is forcing major platform companies to expose their secret sauce to the world. Last week at the Build conference, Microsoft announced Service Fabric, a microservices platform that the company has been internally using to manage various online services such as Cortana, Skype and Azure SQL Database. Kubernetes, a [...]

Wed, 06 May 2015 10:00:00 -0500

Zenefits was already the hottest startup of 2014. Now it's making a case to grab the same title in 2015.

Wed, 06 May 2015 10:00:00 -0500

The real crisis involves retirement assets managed by government.

Wed, 06 May 2015 10:00:00 -0500

At 34, Frank Wang has turned his dream of flying robots into the world's biggest drone company--and an expected $4.5 billion fortune. Now, as the market for his devices explodes, his old colleague is trying to take him down.

Tue, 05 May 2015 17:03:00 -0500

Tesla's Powerall home battery stole the headlines all weekend, but the shocker was the new low price for the utility-scale battery, which could reduce the need for new power plants.

Tue, 05 May 2015 14:47:00 -0500

Companies pay too much attention to where job applicants went to college, what their name sounds like and how well they answer brain teasers, said Laszlo Bock, Google’s top human resources executive.

Tue, 05 May 2015 14:00:00 -0500

Monday, June 16th 2008 at 1:24 p.m. was the date and time I sent my first tweet: "sitting on jetblue flight 12". I remember it well. I was flying from Ft. Lauderdale airport to John F. Kennedy to visit our new Fresh Diet co-packer in New Jersey. I had heard about [...]

Mon, 04 May 2015 18:01:00 -0500

This article is by June Carbone and Naomi Cahn, the authors of Marriage Markets: How Inequality Is Remaking the American Family. Carbone is a professor at the University of Minnesota Law School, and Cahn is a professor at the George Washington University Law School. When should you get married? One easy [...]

Fri, 01 May 2015 15:36:00 -0500

Unless your solar-powered home is entirely disconnected from the grid, an expensive battery backup system like Powerwall does not make economic sense.

Fri, 01 May 2015 12:13:00 -0500

It would be almost three hours until Tesla's big announcement, but inside a Northwestern University classroom near Chicago Thursday night, the famed nuclear critic Arnie Gundersen had the inside scoop: Tesla Motors CEO Elon Musk was about to announce an industrial-scale battery, Gundersen said, that would cost about 2¢ per kilowatt hour to use, putting the final nail in the coffin of nuclear power.

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 12984 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.