Saturday, August 23, 2014
Top Entrepreneur News

Sat, 23 Aug 2014 14:00:00 -0500

Two entrepreneurs who dreamed big of opening a distillery have found success by going small.

Fri, 22 Aug 2014 23:00:00 -0500

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.

Fri, 22 Aug 2014 22:30:00 -0500

To expand your agency's sphere of influence, view things from the perspective of your client.

Fri, 22 Aug 2014 22:00:00 -0500

Organizations tackling social problems have taught entrepreneurs the importance of mission. Entrepreneurs know how to get stuff done.

Fri, 22 Aug 2014 22:00:00 -0500

Meticulous planning and plenty of hard work are the keys to crowdfunding the capital you need to launch.

Fri, 22 Aug 2014 21:30:00 -0500

Once you've mastered the essentials of your pitch, you can make it as unique as you and what you have to offer.

Fri, 22 Aug 2014 21:00:00 -0500

LinkedIn, where employers and job seekers find each other, is just as good for people seeking entrepreneurial opportunity.

Fri, 22 Aug 2014 20:38:00 -0500

Drones are becoming more prevalent and dangerous than ever as regulatory talks by the FAA seemingly stall.

Fri, 22 Aug 2014 20:30:00 -0500

Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.

Fri, 22 Aug 2014 20:00:00 -0500

Adopt a proactive approach with these eight tips.

Fri, 22 Aug 2014 19:45:00 -0500

The International Franchise Association claims Seattle's new minimum wage law discriminates against franchisees, and says it's all one labor union's fault.

Fri, 22 Aug 2014 19:30:00 -0500

Be up front with customers about what you do and how much it will cost, and consider romantic relationships with co-workers very carefully.

Fri, 22 Aug 2014 19:00:00 -0500

News of the week business owners need to know.

Fri, 22 Aug 2014 18:53:00 -0500

As rumblings of a PayPal-eBay split resurface, former PayPal exec Keith Rabois thinks there is a simple solution.

Fri, 22 Aug 2014 18:30:00 -0500

Leverage the power of the champions of new technology at your company to address the resistors of change.

Fri, 22 Aug 2014 18:00:00 -0500

The M-KOPA Solar system is literally lighting up a cleaner, greener -- and safer -- future for one remote region of the world.

Fri, 22 Aug 2014 18:00:00 -0500

Don't let sticker shock keep you from building your own development team. Outsourcing is often not the bargain it seems.

Fri, 22 Aug 2014 17:30:00 -0500

Stay on top of issues before dissatisfaction spirals out of control, leading to a drop in productivity and revenue and exits.

Fri, 22 Aug 2014 17:17:00 -0500

This startup has entered an elite and growing group that has raised seven figures on the popular crowdfunding site.

Fri, 22 Aug 2014 17:00:00 -0500

Share stories about the projects that stand apart for you and your business.

Fri, 22 Aug 2014 16:39:00 -0500

Sleep tight. The furniture is already assembled and you get to keep the sheets.

Fri, 22 Aug 2014 16:35:00 -0500

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.

Fri, 22 Aug 2014 16:30:00 -0500

Raising capital is perhaps the most difficult challenge any entrepreneur faces in starting a business. Here are a few tips to make it less daunting.

Fri, 22 Aug 2014 16:30:00 -0500

Hardware and software sales soared during the second quarter, riding new gaming consoles from Microsoft and Sony.

Fri, 22 Aug 2014 16:00:00 -0500

The Samsung Chromebook 2 is light and built for conducting business on the fly.

Fri, 22 Aug 2014 15:35:00 -0500

Rumor has it Apple fans might have to wait even longer for both highly anticipated products.

Fri, 22 Aug 2014 15:30:00 -0500

Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.

Fri, 22 Aug 2014 15:05:00 -0500

The live TV-streaming service will have to continue its fight at the district level.

Fri, 22 Aug 2014 15:00:00 -0500

Set awkwardness aside with these three tips.

Fri, 22 Aug 2014 14:52:00 -0500

Just in case you were wondering.

Fri, 22 Aug 2014 14:30:00 -0500

Aloft leads the pack in the tech-savvy select-service hotel category.

Fri, 22 Aug 2014 14:17:00 -0500

Culture can be a wonderful selling point to attract new employees and customers. But it might also be a cultural hegemony as corrosive as saying you only want a third of your workforce to be women.

Fri, 22 Aug 2014 14:00:00 -0500

The way your office is set up not only plays a role in company culture but also how employees function. Choose carefully.

Fri, 22 Aug 2014 13:30:00 -0500

Just because salespeople are often away from the office – either working remotely or in the field – doesn't mean they don't want to be involved in company culture. Here is how to make sure your salespeople don't feel isolated.

Fri, 22 Aug 2014 13:02:00 -0500

With 21 franchise locations in seven states, John Russell understands that just because different locations are under the same brand doesn't mean they are identical.

Fri, 22 Aug 2014 12:30:00 -0500

Studies on the best paying careers are all over the map. Turns out there are lots of ways to achieve financial security.

Fri, 22 Aug 2014 12:00:00 -0500

It’s your responsibility to translate your message into values and priorities that the intended receiver can readily relate to.

Fri, 22 Aug 2014 11:30:00 -0500

If you focus on creating structure, you’ll be amazed how much you can accomplish.

Fri, 22 Aug 2014 11:00:00 -0500

Uncorrected errors of judgment cause more business failures than lack of financing or market upheaval.

Fri, 22 Aug 2014 10:30:00 -0500

Jealousy creates disconnection, which can only harm the prospects of a growing firm. Here's how to turn around that dynamic.

Thu, 21 Aug 2014 23:00:00 -0500

Try these techniques to shine among social media savants.

Thu, 21 Aug 2014 22:30:00 -0500

Be vigilant in cultivating a team of excellence.

Thu, 21 Aug 2014 22:00:00 -0500

A vast increase in available suffixes will benefit businesses niche and large, as well as a few billion Internet users who don't speak English.

Thu, 21 Aug 2014 21:30:00 -0500

The focus on building a gleaming Internet presence should never distract from the irreplaceable importance of looking people in the eye.

Thu, 21 Aug 2014 21:00:00 -0500

The video feature is a free and powerful tool for marketing.

Thu, 21 Aug 2014 20:30:00 -0500

One way to combat falling into terrible habits is to focus on thinking outside of the box.

Thu, 21 Aug 2014 20:00:00 -0500

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.

Thu, 21 Aug 2014 19:30:00 -0500

Happy clients will not only buy more from you, they'll tell their friends.

Thu, 21 Aug 2014 19:15:00 -0500

If your company is expanding and adding new staffers, here's four steps to start them off on the right foot.

Thu, 21 Aug 2014 19:01:00 -0500

A new feature within Google Now offers users the ability to ‘Find alternate flights’ in the event of cancellation or delay.

Thu, 21 Aug 2014 19:00:00 -0500

"Unplanned downtime'' is so costly and common, there is no excuse for not having a plan to quickly be back in business.

Thu, 21 Aug 2014 18:30:00 -0500

Before you reach out to a public-relations firm, make sure you answer these three questions.

Thu, 21 Aug 2014 18:00:00 -0500

If your startup has started to stagnate after a couple of years, look no further for the cause than your leadership.

Thu, 21 Aug 2014 17:44:00 -0500

Increase employees' productivity and protect your company's data with these tips for building a safe 'bring your own device' plan.

Thu, 21 Aug 2014 17:30:00 -0500

Try these five tips to break your streak of throwing money at problems in the hope that they improve or go away.

Thu, 21 Aug 2014 17:06:00 -0500

For the first time, the accelerator program is actively recruiting startups outside the tech space.

Thu, 21 Aug 2014 17:00:00 -0500

Even though these staffers haven't started a company (yet), recognize their enterprising spirit.

Thu, 21 Aug 2014 16:30:00 -0500

A serial entrepreneur shares his insights on creating an organization that rocks.

Thu, 21 Aug 2014 16:29:00 -0500

The shipping giant's retail franchise was hit by a malware attack, potentially jeopardizing customer's identifying and financial information. Here's what you need to know.

Thu, 21 Aug 2014 16:00:00 -0500

For better returns, should you invest in businesses engaged in social responsibility, or those on the opposite end of the spectrum?

Thu, 21 Aug 2014 15:43:00 -0500

iPhones might soon be able to determine when and where a car has been parked, and then guide absentminded drivers back to their vehicles.

Thu, 21 Aug 2014 15:30:00 -0500

Important life and business lessons gleaned from an early 20th century poet.

Thu, 21 Aug 2014 15:00:00 -0500

This tip will de-clutter your brain and help you get down to business.

Thu, 21 Aug 2014 14:45:00 -0500

His home is in Chicago, his office in New York. Offerpop’s marketing head, Kevin Bobowski, talks about how he makes the most of his time in -- and out -- of the office.

Thu, 21 Aug 2014 14:30:00 -0500

Startups are notorious for having long hours, a lot of bumps in the road and many projects occurring simultaneously. When times get tough and your team is down, here are seven ways to keep them motivated.

Thu, 21 Aug 2014 14:15:00 -0500

Don’t let your product’s launch get in the way of building your business.

Thu, 21 Aug 2014 14:00:00 -0500

The risks may be high, but the rewards can be splendid, both monetary and intangible.

Thu, 21 Aug 2014 13:56:00 -0500

After becoming an Anago franchisee in Florida, Gloria Columna became the franchise's sole master franchisee in Puerto Rico, where she grew up.

Thu, 21 Aug 2014 13:30:00 -0500

To err is human, entrepreneurs included.

Thu, 21 Aug 2014 13:15:00 -0500

Don't let these common roadblocks slow down your startup's progress.

Thu, 21 Aug 2014 13:00:00 -0500

Staying competitive following Amazon's announcement of its first mobile card reader, Square unveils new features.

Thu, 21 Aug 2014 13:00:00 -0500

Jim Koch launched the Boston Beer Company from his kitchen table in 1984. Now, 30 years later, the leader of the craft brewing movement is doing more than $700 million in sales. Here’s what he learned about starting up.

Thu, 21 Aug 2014 12:30:00 -0500

An entrepreneur's passion must be tempered by one question. Will anybody buy the product?

Thu, 21 Aug 2014 12:00:00 -0500

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.

Thu, 21 Aug 2014 11:30:00 -0500

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.

Thu, 21 Aug 2014 11:00:00 -0500

Execute these low-cost strategies to get your business off the ground immediately.

Thu, 21 Aug 2014 10:30:00 -0500

Affordable, streamlined and closing in on 1,000 locations – can Chris Rondeau turn Planet Fitness into a mega-chain of McGyms?

Wed, 20 Aug 2014 23:00:00 -0500

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.

Wed, 20 Aug 2014 22:30:00 -0500

If there is one thing that holds people back each day from achieving high levels of success, it is fear. Here are a few ways to get past this emotion.

Wed, 20 Aug 2014 22:00:00 -0500

People working remotely can save an entrepreneur time. It's up to you to screen and manage them to suit your needs.

Wed, 20 Aug 2014 21:30:00 -0500

Don't let scary headlines keep you from pursuing opportunity overseas. Arm yourself with information and some basic precautions.

Wed, 20 Aug 2014 21:03:00 -0500

Blake Mycoskie will keep a 50 percent stake in the social-good shoe startup he founded.

Wed, 20 Aug 2014 21:00:00 -0500

Big, splashy, entirely-original ideas are great but entrepreneurs do something important, and prosper, just making life easier for people.

Wed, 20 Aug 2014 20:45:00 -0500

The law grants executors precisely the same access to digital information as they would possess for comparable physical documents.

Wed, 20 Aug 2014 20:30:00 -0500

Tracking your progress is important to self-improvement, but beware letting others be the referee.

Wed, 20 Aug 2014 20:12:00 -0500

Users can now use videos shot outside of Vine to use on their account.

Wed, 20 Aug 2014 20:12:00 -0500

The physical act of turning pages may help us recall plot events, a new study finds.

Wed, 20 Aug 2014 20:00:00 -0500

If you're looking for new customers, look no further than the people already using your product.

Wed, 20 Aug 2014 19:30:00 -0500

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.

Wed, 20 Aug 2014 19:15:00 -0500

It's the bane of your work life. That crucial idea you have isn't being heard by a particular someone. Here are some tips on how to follow up.

Wed, 20 Aug 2014 19:00:00 -0500

When a valued employee leaves, it upsets the team and feels like getting dumped. But turnover happens when you hire smart, talented people.

Wed, 20 Aug 2014 18:30:00 -0500

Banish awkward office buzzwords and use these instead.

Wed, 20 Aug 2014 18:15:00 -0500

It's just like obscenity. You can recognize jerks but the definition is hard to put into words. It's even harder to keep them out of your business.

Wed, 20 Aug 2014 18:00:00 -0500

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.

Wed, 20 Aug 2014 17:43:00 -0500

Up until now, your timeline was limited to tweets and retweets from people you follow. But that's all changing.

Wed, 20 Aug 2014 17:43:00 -0500

Uber's recent hiring is a wakeup call to those idealistic enough to believe they don't need to fight City Hall.

Wed, 20 Aug 2014 17:30:00 -0500

Recruiting top performers for your company can multiply its success.

Wed, 20 Aug 2014 17:18:00 -0500

The ridesharing company has released a feature that allows third-party companies like Trip Advisor, Starbucks and United Airlines to embed the Uber service into their own mobile applications.

Wed, 20 Aug 2014 17:00:00 -0500

When entrepreneurs just need to bring on temporary employees for short-term projects, what is the best approach -- 1099 or W2?

Wed, 20 Aug 2014 17:00:00 -0500

"People don't get rich by tip-toeing in with $100 investments all over the place."

Sat, 23 Aug 2014 00:30:00 -0500

Taking a look back at another week of news from Cupertino, this week’s Apple Loop covers when you can pre-order your iPhone 6, the memory options for new smartphone, Apple's quest for a thinner backlight, monetizing both ends of the USB cable, Parallels is updated to version ten, OSX Yosemite gets a second public beta, thoughts about Apple's stock market valuation, and using your iPhone to start a Tesla S.

Fri, 22 Aug 2014 19:02:00 -0500

Company culture is rapidly emerging as essential to building a brand, attracting customers, and winning the burgeoning war for talent.

Fri, 22 Aug 2014 16:58:00 -0500

Two new apps are tearing up the charts this week. One is Dong Nguyen's frustrating new tap-title, Swing Copters, determined to take back Flappy Bird's #1 spot and viral success. The other is Star Wars: Commander, one of the first new Star Wars gaming IPs released since Disney bought the [...]

Fri, 22 Aug 2014 14:57:00 -0500

If you're working a desk job, you can likely remember the feeling of having arrived that came from receiving your first set of business cards. There's your name and title on a piece of card stock. Here's a tangible sign that you matter in a form that can be slipped [...]

Fri, 22 Aug 2014 14:50:00 -0500

It's been a strange week in video game land, particularly on the front of the unfortunate war between gaming fans and the gaming press, which is reaching new levels of insanity. All this week, every forum thread I read is decrying the state of the gaming press. My Twitter feed, [...]

Wed, 20 Aug 2014 13:59:00 -0500

The Green Bay Packers take the top spot on our list of The NFL's Best Fans.

Wed, 20 Aug 2014 13:45:00 -0500

Quietly and diligently, the family behind Hermès has become one of the world's richest, to the tune of more than $25 billion. They've done it not only by selling beautiful luxury items but also by selling aura as beautifully as any company on the planet.

Wed, 20 Aug 2014 12:00:00 -0500

"Spending money was the theme, but it’s made me conscious that what I spend my time, energy and money on is interchangeable.... It’s a spiritual outcome, which I didn’t expect at all."

Wed, 20 Aug 2014 10:00:00 -0500

The contenders for this year's Best Drama Series Emmy are built around some of television's dirtiest deals and biggest fortunes.

Tue, 19 Aug 2014 12:00:00 -0500

VideoThe Internet is alight with the Ice Bucket Challenge, a silly joke that's being shared on social media by billionaires. Facebook founder Mark Zuckerberg dumped a bucket of ice on his head. He was followed by Microsoft founder Bill Gates, who, in a playful video, built a contraption to do [...]

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 11850 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.