Friday, March 27, 2015
Top Entrepreneur News

Fri, 27 Mar 2015 15:00:00 -0500

You should first examine your ability to handle uncertainty and, yes, failure.

Fri, 27 Mar 2015 14:43:00 -0500

Check out these snippets of business advice from entrepreneurs including Warren Buffett, Thomas Edison and Steve Jobs.

Fri, 27 Mar 2015 14:30:00 -0500

Five strategies to offer consumers a seamless online purchasing experience.

Fri, 27 Mar 2015 14:00:00 -0500

The best pitches tend to incorporate these elements.

Fri, 27 Mar 2015 13:45:00 -0500

From Sony to Target, big companies that were hacked felt barely a dent to their bottom line, an analysis reveals.

Fri, 27 Mar 2015 13:30:00 -0500

Robots are about to get a lot more personal.

Fri, 27 Mar 2015 13:00:00 -0500

Why Amazon is frustrated at U.S. regulators and a notable VC weighs in on the potential tech bubble.

Fri, 27 Mar 2015 13:00:00 -0500

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.

Fri, 27 Mar 2015 12:45:00 -0500

The company reports fourth-quarter profit but a sales miss.

Fri, 27 Mar 2015 12:30:00 -0500

Researchers found that people who are regularly bombarded with several streams of electronic information cannot pay attention, recall information or switch from one job to another as well as those who complete one task at a time.

Fri, 27 Mar 2015 12:04:10 -0500

Charney is seeking millions of dollars for a breach of employment contract, his attorney said.

Fri, 27 Mar 2015 12:00:00 -0500

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.

Fri, 27 Mar 2015 11:30:00 -0500

Those who perform at an extremely high level understand the importance of teamwork and culture.

Fri, 27 Mar 2015 11:00:00 -0500

The family that franchises together, stays together.

Fri, 27 Mar 2015 10:30:00 -0500

Now's the time your organization should adopt the contextual-search trend that's already big in the consumer market.

Fri, 27 Mar 2015 10:00:00 -0500

Fusing classical music with pop hits, The Piano Guys have risen to fame for viral videos filmed amidst eye-popping scenery.

Fri, 27 Mar 2015 00:55:00 -0500

It's the fastest-funded project and also the most funded -- by far.

Thu, 26 Mar 2015 23:00:00 -0500

Involve them in new product launches and keep them "in the loop."

Thu, 26 Mar 2015 22:30:00 -0500

Ironically, scheduling breaks and walks outside actually helps you accomplish more.

Thu, 26 Mar 2015 22:15:00 -0500

Because when the time comes for them to enter the working world, I want them to be damn good leaders.

Thu, 26 Mar 2015 22:00:00 -0500

If it seems like everyone else is succeeding but you -- you might be sabotaging your success with these bad behaviors.

Thu, 26 Mar 2015 21:30:00 -0500

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.

Thu, 26 Mar 2015 21:15:00 -0500

The secret to increased participation is to move it out of the office.

Thu, 26 Mar 2015 21:00:00 -0500

Developing mental stamina helps us manage uncertainty, improves relationships and increases well being.

Thu, 26 Mar 2015 20:59:00 -0500

While supporters say the law protects small business owners' religious freedom, critics say it will allow for discrimination against gay customers and drive business out of the state.

Thu, 26 Mar 2015 20:30:00 -0500

Cloud-based systems are an agile, multi-modal tool for better customer relationship management.

Thu, 26 Mar 2015 20:25:00 -0500

As the famous drink celebrates its 20th birthday, check out where in the world you can buy flavors such as cheesecake and red bean.

Thu, 26 Mar 2015 20:00:00 -0500

Stop guessing who to email and what to say.

Thu, 26 Mar 2015 19:30:00 -0500

Weight gain and health problems aren't inevitable consequences of cube life.

Thu, 26 Mar 2015 19:17:06 -0500

The plan to keep 1,740 stores open was attacked by the bankrupt retailer's top creditor, a failed bidder who called the auction a sham and sought a new sale.

Thu, 26 Mar 2015 19:04:00 -0500

That case of the giggles is good for more than the obvious ab workout.

Thu, 26 Mar 2015 19:00:00 -0500

Treat your sales presentation -- and your audience -- with the respect they deserve.

Thu, 26 Mar 2015 18:30:00 -0500

Don't dismiss this popular and growing medium as a waste of time, they hold the potential to boost the skills you need to succeed.

Thu, 26 Mar 2015 18:15:00 -0500

Expansion takes time and careful planning. If growth is rushed, quality may go down and control may be lost.

Thu, 26 Mar 2015 18:00:00 -0500

The message I got from him when I visited his Caribbean island

Thu, 26 Mar 2015 17:30:00 -0500

An effective piece of visual content tells your story and really pulls the reader in.

Thu, 26 Mar 2015 17:15:00 -0500

Later this year, the more secure point-of-sale terminals will be required by law and most likely expected by consumers.

Thu, 26 Mar 2015 17:00:00 -0500

The key is in figuring how what works for you -- then asking for it.

Thu, 26 Mar 2015 16:44:54 -0500

Sometimes the answer is as plain as the schnoz on your face.

Thu, 26 Mar 2015 16:30:00 -0500

An app that tracks invoices, payments and appointments helped put this handyman ahead of the curve.

Thu, 26 Mar 2015 16:19:43 -0500

On the same day that Twitter unveiled Periscope, which it acquired for $100 million in January, buzzy app Meerkat announced a $12 million funding round.

Thu, 26 Mar 2015 16:15:00 -0500

The 'FarmVille' maker is accused of defrauding shareholders about its prospects before and after going public in 2011.

Thu, 26 Mar 2015 16:02:00 -0500

Email is taking a back seat to real-time messaging. Caliber says its going to make business communications move faster.

Thu, 26 Mar 2015 16:00:00 -0500

Two cousins saw profit in their passion for seafood.

Thu, 26 Mar 2015 15:45:00 -0500

Some people want to change the world, while others would rather just leave it behind.

Thu, 26 Mar 2015 15:30:00 -0500

When you know fear and how to use it, it can be a springboard to future success.

Thu, 26 Mar 2015 15:18:34 -0500

The investigation is looking into a potential legal violation related to Dov Charney, the company's founder and former chief executive officer.

Thu, 26 Mar 2015 15:15:00 -0500

At a SXSW keynote last week, Logan Green explained technology's potential impact on some new sharing economy industries.

Thu, 26 Mar 2015 15:00:00 -0500

College student Aaron Goldstein reflects on how he founded his company and where he wants to take it next.

Thu, 26 Mar 2015 14:30:00 -0500

While trade shows are essential to grow your business, they can also be costly. Here is how to attend one on a budget.

Thu, 26 Mar 2015 14:15:00 -0500

Rethink success and how you relate to your fans. These tips from Hollywood experts can teach small business owners how to maximize audience.

Thu, 26 Mar 2015 14:00:00 -0500

Even if consumers happen to visit your site, they may not stay for long.-- which is why this one marketing trick can make all the difference.

Thu, 26 Mar 2015 13:57:52 -0500

The 'Android installer hijacking vulnerability' reportedly allows attackers to surreptitiously download apps to Android users without them knowing.

Thu, 26 Mar 2015 13:30:00 -0500

Like a Cuban taxi driver, the SBA is making due with a 1950s-era model in 2015.

Thu, 26 Mar 2015 13:00:00 -0500

Investors, especially young ones, should look beyond the stock market to master the money game.

Thu, 26 Mar 2015 13:00:00 -0500

Have you ever wondered what it takes for an average person to become great?

Thu, 26 Mar 2015 12:45:00 -0500

The founders of Warrior Fitness Boot Camp, modelFIT and ClassPass dish on the rise of small, personalized fitness studios.

Thu, 26 Mar 2015 12:30:00 -0500

Always seek advice from those who've been in the same boat as you and successfully navigated those treacherous waters.

Thu, 26 Mar 2015 12:00:00 -0500

Take this Texas-based small business as an example of how smart tech can help you grow and streamline operations.

Thu, 26 Mar 2015 11:30:00 -0500

When it comes to sourcing tech talent, here's what you need to consider.

Thu, 26 Mar 2015 11:00:00 -0500

Becoming a parent has taught me how to balance my life and business better.

Thu, 26 Mar 2015 10:30:00 -0500

Tim Brasher, former CEO of La Perla, is teaming up with his son to open 10 Coconut's Fish Cafe locations.

Wed, 25 Mar 2015 23:00:00 -0500

With some effort up front, business travelers will find rewards that can pay big dividends in the end.

Wed, 25 Mar 2015 22:30:00 -0500

How about 10 years, the time you'll need to gain expertise in your industry

Wed, 25 Mar 2015 22:00:00 -0500

There's a point where a company becomes large enough to lose sight of customers as individuals.

Wed, 25 Mar 2015 21:30:00 -0500

As big and important as these sectors are to our daily lives, innovation is seriously lagging.

Wed, 25 Mar 2015 21:00:00 -0500

The all-stars of brick-and-mortar have a pretty good system for success.

Wed, 25 Mar 2015 20:30:00 -0500

One thing's for sure: It's here to stay.

Wed, 25 Mar 2015 20:15:00 -0500

Enrolling in an online course is always a good way to improve your knowledge and has never been easier or more affordable.

Wed, 25 Mar 2015 20:13:00 -0500

Canary has officially completed the journey from crowdfunding platform to mainstream retailers.

Wed, 25 Mar 2015 20:02:00 -0500

The electronic payments firm agreed to settle charges by the U.S. Treasury Department that it violated numerous sanctions programs against several countries.

Wed, 25 Mar 2015 20:00:00 -0500

Smart devices give access to new sources of data that can be used to enrich relationships with customers.

Wed, 25 Mar 2015 19:39:00 -0500

Mark Zuckerberg discusses what we can expect during the first day of the company's F8 conference in San Francisco.

Wed, 25 Mar 2015 19:30:00 -0500

Consistency in your message will win you audience loyalty.

Wed, 25 Mar 2015 19:15:00 -0500

The act of raising money is nothing new. And on some days, it can feel like you're running a marathon naked.

Wed, 25 Mar 2015 19:03:00 -0500

Through new partnerships, Yelp users can now book a hair appointment, order flowers or set up a consultation with a lawyer directly through a company's Yelp page.

Wed, 25 Mar 2015 19:00:00 -0500

It's not enough to provide users with a one-size-fits-all mobile experience.

Wed, 25 Mar 2015 18:30:00 -0500

Your marketing plan isn't finished until the year is over when you have to start writing it all over again.

Wed, 25 Mar 2015 18:15:00 -0500

Effectively use your calendar to save time and free yourself from stress.

Wed, 25 Mar 2015 18:05:00 -0500

Startups and established brands alike are trying to lure men to the world of beauty, but the CEO of Dollar Shave Club says some hand-holding is required.

Wed, 25 Mar 2015 18:03:00 -0500

The fashion entrepreneur has learned a lot about how brands can build their social media presence.

Wed, 25 Mar 2015 18:00:00 -0500

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.

Wed, 25 Mar 2015 17:30:00 -0500

The Entourage star recently discussed the role of businesses and the future of sustainability at SXSW.

Wed, 25 Mar 2015 17:15:00 -0500

If you want to build a company that no longer needs to go head to head with others, you need to build leverage.

Wed, 25 Mar 2015 17:00:00 -0500

Why "become your own boss" looks better than ever.

Wed, 25 Mar 2015 16:45:00 -0500

Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.

Wed, 25 Mar 2015 16:30:00 -0500

With Kurbo, kids play to lose.

Wed, 25 Mar 2015 16:17:24 -0500

The change could be a boon to startup employees if other big private companies follow suit.

Wed, 25 Mar 2015 16:17:00 -0500

Previously, companies were allowed to raise up to $5 million.

Wed, 25 Mar 2015 16:00:00 -0500

Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.

Fri, 27 Mar 2015 11:20:00 -0500

After showing how to "pollute" the Bitcoin blockchain with potentially malicious material, Interpol says the community should act. It's becoming increasingly apparent the blockchain, the public ledger for all Bitcoin transactions, could be abused for irremovable malware communications infrastructure, or a way to host links to child abuse images in perpetuity.

Fri, 27 Mar 2015 10:17:00 -0500

With the first full reviews of the Samsung Galaxy S6 now appearing in the world's press, it's worth looking at the reaction from a wide range of the writers to find out if the hardware is ready to meet the challenge of saving the company, or if the collective of reviewers have found any flaws in the design of the flagship.

Fri, 27 Mar 2015 10:02:00 -0500

Do you need more time? For most people, the answer is a resounding yes. Yet many of us waste time every day, or spend it on things that don’t make us satisfied. Time is a precious resource, so it is worth checking up our spending now and again. By doing a time audit we can boost our productivity. Do you know exactly where your time goes?

Thu, 26 Mar 2015 20:44:00 -0500

In the old days, many Americans had a defined benefit (DB) pension that paid them a steady guaranteed income in retirement. But the pension landscape has shifted dramatically: now more than half of all US retirement assets are in self-directed defined contribution (DC) plans, such as 401(k)s and individual retirement [...]

Thu, 26 Mar 2015 20:39:00 -0500

This article is by William G. Tierney, university professor and co-director of the Pullias Center for Higher Education at the University of Southern California, and James Dean Ward, a Ph.D. candidate in higher education at USC. The small private liberal arts college may soon be an endangered species. About a third of [...]

Thu, 26 Mar 2015 20:05:00 -0500

Earlier this week on the The Daily Show, Jon Stewart cited a new study from the Institute for Women’s Policy Research (IWPR) that predicts women won’t reach pay parity with men until 2058. As guest commentator Kristen Schaal joked, that’s after the expected introduction of the flying car in 2017, [...]

Thu, 26 Mar 2015 16:55:00 -0500

When Martin Luther King exclaimed that he had a dream, he probably didn't expect support to come from the direction of a billionaire Silicon Valley CEO. But that is what we see today as Salesforce.com and its CEO Marc Benioff take a stand against a new piece of legislation in Indiana. The [...]

Wed, 25 Mar 2015 21:35:00 -0500

The use of collaboration tools in the workplace: justifying the business case, working with compliance and the importance of user experience.

Wed, 25 Mar 2015 14:01:00 -0500

Whether you're looking to hire or looking to get hired this year, these are the 500 places to watch.

Tue, 24 Mar 2015 14:13:00 -0500

On 3/26/15, National Bank of Canada (Toronto: NA) will trade ex-dividend, for its quarterly dividend of $0.50, payable on 5/1/15. As a percentage of NA's recent stock price of $47.05, this dividend works out to approximately 1.06%, so look for shares of National Bank of Canada to trade 1.06% lower [...]

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The A,B,C's of Chaldean Marketing
By Bedre Konja :: Monday, August 13, 2007 :: 12798 Views :: Article Rating :: Business & Finance

Claifornia, USA - Learn how to adapt your marketing strategy to the needs and wants of the growing Chaldean demographic.  If they're not on your marketing radar, chances are you're already one step behind your competition. The Chaldean population is growing exponentially, and their purchasing power far outpaces other cultural groups.

According to CulturalIntelligence, the Chaldean groups in southeast Michigan and California  spending power has skyrocketed and is projected to grow significantly stronger. The latest U.S. Census Bureau figures demonstrate high concentration of Chaldeans with large amounts of dispensable income. 

Because of this intense growth and dispensable income, Kagan Research estimates that Chaldean advertising is expected to reach record numbers in gross advertising revenue by 2010 for their group classification.

What differentiates Chaldean marketing from traditional forms of marketing? Abid Tomina, director of Middle Eastern marketing with the Urban Concepts division of New York, says it's all about relevant marketing. "Anyone can do Middle Eastern marketing, but to be relevant is the challenge. You use a lot of the same marketing strategies as traditional advertising, but then you fine-tune them to fit your target consumer, and that's the key," says Tomina. "You don't have to reinvent the wheel, but you do have to be cognizant of who you're talking to."

Marketing directly to Chaldean consumers can be a risky move--not only do you risk offending the very group you're trying to target, but you also risk offending groups you aren't targeting. Ongoing controversies surrounding the Middle East conflict and recent international issues has made marketing to the Middle Eastern communities much more difficult.

“Companies have to be careful when advertising to select groups.  It is easy for other cultural groups to become upset and take an adversarial stand against your product or service.  Plus, the Middle East is so polarized and divided on issues of rights and religion the western style of marketing can be construed as offensive and demeaning very easily,” adds Tomina. 

The medium by which an advertisement is presented is also just as important.  Tomina points out that it's important to differentiate between different types of Middle Eastern consumers.  Chaldeans are Catholic and tend to be business minded, energetic, very intelligent, and fiercely loyal.  Middle Eastern Christians favor local advertisements that demonstrate a partnership in their small communities.  Media channels include local radio, television, and online websites, church bulletins, event sponsorships, community scholarships, and other locally targeted efforts.

Traditionalists vs. Second, third and fourth generations also creates a unique audience.  Ttraditionalists and second generation-plus, Tomina refers to recently arrived immigrants as traditionalists because they integrate their traditions from their countries of origin into their lives here in the United States. Tomina, whose father emigrated from Iraq to the United States, mentions his mother and grandmother as examples of this group.

Second generation-plus refers to Chaldeans who live the Chaldean lifestyle, but speak English. Tomina says marketers are missing out on this booming key demographic--choosing instead to advertise to the traditionalists. "If you're going to market most of your dollars and spend them on the traditionalists that's fine for my mother and grandmother, for example, but who's talking to me? What brands are talking to that second generation-plus?" Tomina asks.

Tomina says he's trying to get his clients to grasp this concept because this is where he sees the biggest growth in the cultural markets.

4 Ways to Advertise Authentically, Not Offensively
As Tomina mentioned, understanding your target consumer is vital to a Chaldean marketing campaign. But there's more to it than just that.

1. Know your market. Swad Hadim, CEO of Ethnic Marketing with clients across the United States is Chaldean and Lebanese and resides in San Diego California.  He says you don't necessarily have to be Chaldean to market to Chaldeans. "I made a conscious decision 10 years ago to work with the Hispanic community and adopt their culture as my own," says Swad, who believes he's so well accepted within the community because of his effort to make a connection at the community level. 

His clients participate in small community activities that larger chains tend to ignore. For example, in June one of Swad’s clients showed their commitment to community soccer by sponsoring the Copa Lowes soccer tournament in El Paso. The chain also recently sponsored the Festival Hispano de la Salud in Dallas, a health festival dedicated to teaching families healthy habits for free.

2. Be aware of cultural nuances. "What's good for one Arab or Hispanic can be bad for another. Make sure you really look into the cultural sensitivities of the group you're targeting," says Tomina. "When I first started, people only thought Arabs should be marketed to in Arabic, but nowadays, marketers are realizing that Arabs speak English, too."

3. Be sincere. "You really have to search your heart and find out why you want to market to this group," advises Swad. "If it's strictly because you want to have a measurable monetary return, it never works that way. You have to build your brand awareness, and it takes time." When Swad opens up a new location, one of the first things he does is post a sign on the door with the words "proudly serving Hispanic communities since 1996."

4. Follow up. "It's important to follow up after planting the original flag in your campaign. Some people are so eager to tap into this market that they expect instant results, but that's not going to happen," Tomina says. According to Tomina, you can't just sell your product and leave. If you're serious about marketing to this demographic, you need to take the time to develop a program, not just a one-time deal.

Swad,  has helped his client Jose Cuervo succeed by creating a long-term campaign called "Cuervotón." The campaign is actually a U.S.-wide talent search for the next generation of Latino artists in urban music. With this campaign, Swad says Cuervo is ensuring the longevity of Latinos in the music industry. "It's marketing that shows you really care about this demographic. Cuervo is actually doing something for their target customer, and they'll be rewarded—small cultural groups are very loyal," says swad.



Bedre Konja is a senior business consultant and entrepreneurial manager for Illinois and Michigan based, Magi Consulting,   Mr. Konja is a CPA and licensed tax attorney.  Magi Consulting specialize in helping entrepreneurs start, grow, and manage their business.   Services offered by Magi Consulting  include capital fund management, new business development, acquisitions and mergers, organizational policy and procedures, technology integration, auditing, and assisting private companies in going public.   Mr. Konja lives in the Chicago suburb with his wife, and six children.