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What Makes Your Business Different?
By David Najor :: Saturday, March 15, 2008 :: 87038 Views :: Business & Finance, Opinion and Editorials, Chaldean American Professionals

Every Chaldean business entrepreneur is in business to make a profit.  That means having customers, and lots of them.  It goes without saying that location is important.  Having a hotel by an airport, business district, or entertainment district is a “no brainer”.    Opening a store at the crossroads of a busy intersection or highly dense residential area is just as simple.  So simple that you will find four convenient stores facing one another or two hotels across the street from one another.  Location is one of the primary deciding factors for guests. 

If the hotels are next door to each other; one isn’t closer to the airport.  One isn’t closer to downtown. If the location could sustain a million dollars in sales and there are four stores vying for that million we can safely estimate $250,000 each.  Can we?  Will each business operate the same?  Will each owner carry the same goods or offer the same service?  Drive by any corner crowded with businesses and you would be stunned at how similar they are.  There is nothing unique about any of them.  They are virtually indistinguishable from each other.

Limited business entrepreneurs turn to the easiest solutions to differentiate their business.   Lower prices or give more goods away.  This simplistic solution may be a good short term solution but in the long run hurts the business.   The long term fix for any Chaldean business owner is to differentiate their business by offering better service and developing meaningful customer relationships.

And this is how to do it…..

What differentiates hotels, convenient stores, restaurants, and most any other business?  Why would someone choose to stay or shop at one versus the other?  Why would any customer return to that hotel?  There is only one reason:  the people inside.  The employees.

The same is true in any business.  How your customers are treated determines if they will return.  Whatever business you’re in, the primary element that distinguishes you from the competition is your employees and the level of service they offer.  What your employees do and how they act determines client satisfaction.

You may invest thousands, or millions, of dollars in your facility, your phone system, or your computers.  Yet, what matters most to customers is how they are treated by employees.  Are you investing in your employees?   Are they properly trained?  And, I don’t mean in the technical aspects of the job.  I’m talking about training and empowering staff to provide exceptional service.

Does your staff know your company’s customer service philosophy?  Do they know how to handle customers who request a refund or demand a guarantee?  Can they communicate with the customer using good listening, verbal and non-verbal skills?  Does your staff know how to adapt communication to different behavior styles?  Can they effectively deal with upset customers?

Developing customer-oriented employees requires an investment.  Every employee who comes in contact with a client will make an impact.  What type of impact do you want them to make?

Perhaps this video below can help drive the message home.  


Did you find this article helpful?  Are you interested in improving your business and making more money?  Do you value networking opportunities and enjoy developing ventures or partnerships with other successful Chaldean entrepreneurs.   If you answered yes to any of these questions we invite you to join CAP (Chaldean American Professionals). 

CAP is a group of successful Chaldean professionals that collaborate and cooperate to improve their business.    

St. Joseph, MI USA

St. Joseph Chaldean Catholic Church
2442 E. Big Beaver Rd.
Troy, MI 48083
Tel: (248) 528-3676
Fax: (248) 524-1957

Congregation Organizer:
Rev. Michael J. Bazzi

Church Constructing Pastor:
Rev. Sarhad Y. Jammo

Current Pastor:
Msgr. Zouhair Toma

Parochial Vicar:
Rev. Ayad Hanna

 Current Pastor: Msgr. Zouhair Toma

Msgr. Zouhair Toma (Kejbou) was born in Telkaif, Iraq in 1947.  He was ordained a priest in Baghdad, Iraq in 1968, and accepted his first assignment to serve the community of Baquba.  The Monsignor’s leadership skills and organizational talents along with his mastery of theology were immediately evident.  He later assisted Sts. Peter and Paul in Al-Salehia, and St. George in New Baghdad.

In August, 1978 Monsignor Toma was called to serve the growing community of persecuted Chaldeans finding refuge in Australia.   Being the fist Chaldean priest to arrive in Australia he quickly established a parish for the Chaldeans in Sydney to serve their social and spiritual needs.  The parish was named after St. Thomas the Apostle and built a rectory. 

In 1989, for his incredible work he was granted the title of Monsignor, Chaldean Patriarchal Vicar for Australia and New Zealand.  Continuing his passionate work to serve the Chaldean community the Monsignor moved the Parish Center to a more accessible location and built a large church campus featuring a modern community center, residence quarters, and administrative offices in 1995. 

In 2003, Monsignor Toma added a magnificent church to replace the previous one in order to serve the fast growing community and also opened two other centers.  The first was Our Lady Guardian of Plants in Melbourne, and the second was Mar Addai the Apostle in Auckland, New Zealand.  Mar Addai in New Zealand included two very large churches along with rectories and community centers.  Overseeing the Patriarchal Vicariate for 28 years, he managed to inspire six more priests to help minister to the fast growing Chaldean community. 

In August 2006, Monsignor chose to assist the St. Thomas the Apostle Diocese in the U.S. as more Catholic churches were being built in America and address the growing need.  On October 2006, Monsignor was incardinated and appointed Pastor of St. Joseph Parish in Troy.